PR & Customer Service

Training Course: Protocol & Event Management (Certified Event Specialist)


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR5010

25 - 29 Nov 2024

London (UK)

Hotel : Landmark Office Space - Oxford Street

Cost : 5250 € Euro

Introduction

This seminar is a must for any business aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provides business people with the most powerful opportunities to influence their colleagues, clients, and investors. Smooth well run events reflect well on any business building its reputation and standing. This seminar provides a comprehensive grounding in all the basics of event management allowing attendees to effectively organize their own events or more closely manage contractors organizing events for them.

Key highlights of the seminar are:

  • What events can do for your PR and marketing strategy
  • Scheduling techniques to plan and deliver an event
  • Practical hints and tips on venue choice, stage management and different types of dining
  • Managing the media at your events to multiply outcomes
  • Advice on looking after guests and protocol for VIPs

Course Objectives of Protocol & Event Management

At the end of the seminar, delegates will have an understanding of the theoretical basis for the application of events as part of their PR or marketing strategy

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Course Methodology of Protocol & Event Management

The training will be delivered through a combination of presentations, group discussions, and group exercises. Delegates will be encouraged to ask questions as the seminar progresses relevant to their own backgrounds and company requirements. The seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous four days

Organizational Impact of Protocol & Event Management

  • Greater value for money from events
  • More focussed events as part of their PR or Marketing strategy which will build and maintain their reputation
  • More memorable events aimed at the right people
  • An in house resource capable of either organizing events directly
  • Staff better informed to provide project oversight of event management suppliers
  • Staff capable of ensuring tight budgetary and scheduling control over events

Personal Impact of Protocol & Event Management

  • Increased confidence to tackle event management or oversight of event management suppliers
  • A strong theoretical basis upon which to make decisions about the best type and format of the event to employ
  • A greater understanding of the processes involved in event management
  • An understanding of the main elements in event organization
  • More focussed activity aided by simple checklists and manuals
  • Better time management facilitating the opportunity for greater creativity

Course Outlines of Protocol & Event Management

DAY 1

The role of events in a Public Relations or Marketing strategy

  • An overview of Public Relations and how events fit in
  • Events and the PR Transfer Process
  • Strengths and weaknesses of events as a form of communication
  • The Six Point PR Plan and its application to event management
  • Assessing your needs
  • The importance of clarity of purpose
  • The importance of the audience
  • Choosing the event to fit the objective
  • Budget - staff, time, materials money
  • Evaluating the event success
  • A review of the different types of the event available

DAY 2

Event planning, the theory, and practice

  • Scheduling - the long term plan
  • Event running order - timing of an event
  • Budget control
  • Managing suppliers
  • Venue considerations
  • Suitability for an event - support for the message
  • Size - capacity
  • Type
  • Access
  • Accommodation
  • Layout for different events - Seating etc

DAY 3

Stage Management, Dining, and Entertainment. Health and safety

  • “Stage management” of the event
  • Ensuring the event is on message and on-brand
  • Welcome desk - set up and management
  • Sets and staging
  • Corporate identity on display
  • Food can be part of the message
  • Different types of dining for different events and practical implications
  • Dining protocol - formal dinner, informal eating
  • Choosing catering suppliers - in a house with venue or external
  • Entertainment and music at your event
  • Managing entertainers at events
  • Staying safe - Risk assessment and events
  • Addressing risk areas at events

DAY 4

Managing the Media at your Events

  • Keeping your objectives in mind
  • Is it a media event - what’s in it for them?
  • Generating news through an event
  • Inviting the media - invitations and press releases
  • The press office - Staffing, setting up and running it
  • The press pack and gifts
  • Conducting interviews and briefing interviewees
  • Managing to film on site
  • Photography at your event
  • Involving your in-house media

DAY 5

Invitations, VIPs and bringing it all together

  • Getting your audience there
  • Invitation process for different types of event
  • Invitation protocols
  • The importance of RSVP
  • Working with VIPs
  • Invitations
  • Meet and greet
  • Hosting and farewell
  • Follow up
  • Building an event management team
  • Event planning exercise involving all elements discussed through the week

 

PR & Customer Service

Training Course: Protocol & Event Management (Certified Event Specialist)


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR5010

25 - 29 Nov 2024

London (UK) - Landmark Office Space - Oxford Street

Hotel : Landmark Office Space - Oxford Street

Cost: 5250 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
 22 Portman Square, Marylebone, London W1H 7BG, UK
 3 Oudai street, Aldouki, Giza, Giza Governorate, Egypt
 0020233379764
 00201095004484
 00201102960555
 00201102960666
 19 Mayıs Mahallesi, 19 Mayis Street No 2 Sisli, 34360 Istanbul/Turkey
 00905357839460
 Australia Street, Raouche Beirut, Lebanon .، Beirut, Lebanon
 0096181746278
 811 Massachusetts Avenue, Boston, Massachusetts, 02118, USA
 6 Beirut Street - Fifth Circle Abdoun, P.O. Box 831370, 11183 Amman, Jordan
Copyright Global Horizon Training Center © 2019