26 - 30 May 2025
Kuala Lumpur (Malaysia)
Hotel : Royale Chulan Kuala Lumpur
Cost : 5250 € Euro
This seminar equips businesses to leverage events as powerful tools for PR and marketing. It provides a comprehensive grounding in event management, enabling attendees to plan and execute events or oversee contractors effectively. Key topics include event scheduling, venue selection, stage management, and VIP protocol. Participants will learn to manage media to amplify outcomes and enhance their brand reputation. The seminar emphasizes practical strategies to ensure smooth, impactful events.
The training will be delivered through a combination of presentations, group discussions, and group exercises. Delegates will be encouraged to ask questions as the seminar progresses relevant to their own backgrounds and company requirements. The seminar will culminate in a group exercise in which delegates will have an opportunity to apply what has been discussed over the previous four days
Greater value for money from events
More focussed events as part of their PR or Marketing strategy which will build and maintain their reputation
More memorable events aimed at the right people
An in house resource capable of either organizing events directly
Staff better informed to provide project oversight of event management suppliers
Staff capable of ensuring tight budgetary and scheduling control over events
Increased confidence to tackle event management or oversight of event management suppliers
A strong theoretical basis upon which to make decisions about the best type and format of the event to employ
A greater understanding of the processes involved in event management
An understanding of the main elements in event organization
More focussed activity aided by simple checklists and manuals
Better time management facilitating the opportunity for greater creativity
DAY 1
The role of events in a Public Relations or Marketing strategy
An overview of Public Relations and how events fit in
Events and the PR Transfer Process
Strengths and weaknesses of events as a form of communication
The Six Point PR Plan and its application to event management
Assessing your needs
The importance of clarity of purpose
The importance of the audience
Choosing the event to fit the objective
Budget - staff, time, materials money
Evaluating the event success
A review of the different types of the event available
DAY 2
Event planning, the theory, and practice
Scheduling - the long term plan
Event running order - timing of an event
Budget control
Managing suppliers
Venue considerations
Suitability for an event - support for the message
Size - capacity
Type
Access
Accommodation
Layout for different events - Seating etc
DAY 3
Stage Management, Dining, and Entertainment. Health and safety
“Stage management” of the event
Ensuring the event is on message and on-brand
Welcome desk - set up and management
Sets and staging
Corporate identity on display
Food can be part of the message
Different types of dining for different events and practical implications
Dining protocol - formal dinner, informal eating
Choosing catering suppliers - in a house with venue or external
Entertainment and music at your event
Managing entertainers at events
Staying safe - Risk assessment and events
Addressing risk areas at events
DAY 4
Managing the Media at your Events
Keeping your objectives in mind
Is it a media event - what’s in it for them?
Generating news through an event
Inviting the media - invitations and press releases
The press office - Staffing, setting up and running it
The press pack and gifts
Conducting interviews and briefing interviewees
Managing to film on site
Photography at your event
Involving your in-house media
DAY 5
Invitations, VIPs and bringing it all together
Getting your audience there
Invitation process for different types of event
Invitation protocols
The importance of RSVP
Working with VIPs
Invitations
Meet and greet
Hosting and farewell
Follow up
Building an event management team
Event planning exercise involving all elements discussed through the week