Management

Training Course: Strategic Public Relations, Protocol and Travel Management


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MA1928

28 Oct - 8 Nov 2024

Rome (Italy)

Cost : 8400 € Euro

Introduction:


This training program is designed by Global Horizon Training Center to provide participants with a comprehensive understanding of strategic public relations, protocol, and travel management. The course is designed for professionals who are responsible for managing public relations activities, organizing events, and coordinating travel arrangements for executives. This program will equip participants with the necessary skills and knowledge to effectively manage public relations, protocol, and travel in a strategic and efficient manner.

 

Objectives:

  • Develop an understanding of the principles of strategic public relations, protocol, and travel management.

  • Gain knowledge of the best practices and strategies for managing public relations, protocol, and travel.

  • Learn how to effectively plan and execute events, conferences, and meetings.

  • Develop skills in communication, negotiation, and conflict resolution.

  • Learn how to manage stakeholders and build relationships with clients and partners.

  • Understand the importance of brand management and reputation management in public relations.

 

Target Audience:

This training program is designed for professionals who are responsible for managing public relations activities, organizing events, and coordinating travel arrangements for executives. The program is ideal for:

  • Public relations managers and executives

  • Event managers and coordinators

  • Protocol officers and coordinators

  • Travel managers and coordinators

  • Executive assistants and personal assistants

 

Outlines:

Day 1:

Introduction to Strategic Public Relations, Protocol, and Travel Management

  • Overview of the course and learning objectives

  • Principles of strategic public relations, protocol, and travel management

  • Case studies and examples of successful public relations, protocol, and travel management

 

Day 2:

Planning and Executing Events

  • Understanding event planning and management

  • Event logistics and coordination

  • Developing event budgets and timelines

 

Day 3:

Communications and Relationship Building

  • Effective communication skills for public relations, protocol, and travel management

  • Building relationships with stakeholders and partners

  • Conflict resolution and negotiation skills

 

Day 4:

Brand Management and Reputation Management

  • Understanding the importance of brand management and reputation management in public relations

  • Developing a brand strategy and managing brand reputation

  • Crisis management and communication planning

 

Day 5:

Protocol and Etiquette

  • Understanding protocol and etiquette in different cultures and settings

  • Diplomacy and protocol in government and international organizations

  • Protocol for official visits and events

 

Day 6:

Travel Management

  • Planning and coordinating travel for executives and VIPs

  • Safety and security considerations for travel management

  • Managing travel budgets and expenses

 

Day 7:

Protocol and Ceremonial Events

  • Understanding ceremonial events and their significance

  • Planning and managing ceremonial events

  • Protocol for state and official visits

 

Day 8:

Social Media and Digital Marketing

  • Overview of social media and digital marketing for public relations

  • Developing a social media strategy

  • Measuring and evaluating social media campaigns

 

Day 9:

Public Speaking and Media Relations

  • Developing effective public speaking skills

  • Media relations and media management

  • Crisis communication planning and management

 

Day 10:

Review and Assessment

  • Review of the course material and key concepts

  • Assessment and evaluation of the learning outcomes

  • Closing remarks and feedback session

Management

Training Course: Strategic Public Relations, Protocol and Travel Management


Register Now
Quick Inquiry
Discount Group Download Brochure (4)

MA1928

28 Oct - 8 Nov 2024

Rome (Italy) -

Cost: 8400 € Euro


  About Rome

As cosmopolitan and diverse as it is rooted in its own history, Rome is one of the premier tourist destinations in the world. Featuring some of the best restaurants on the continent, some of the most iconic historic sites in Europe, the city is widely regarded as one of the most exciting and dynamic places to visit anywhere. The center of the Renaissance, the city houses some of the most famous works of art in the world and remains an important cultural hub to this day. Famous for art, fashion, it's delicious local cuisine, and superbly preserved monuments, Rome truly offers something for everyone.


  Things to do and places to visit in Rome

When disembarking, the first thing that can prove pleasantly challenging is deciding on what to do first! An exceptional array of hotels and inns are available to any weary traveler, as are a superb range of restaurants for those wanting to relax surrounded by the hustle and bustle of Rome in the evening. You can spend the day walking streets steeped in history, visiting galleries that contain works by Caravaggio and Michelangelo or exploring the awe-inspiring Colosseum. The city contains many beautifully maintained parks and gardens, as well as a vast collection of beautiful churches and cathedrals, ensuring that a trip to Rome will be a memorable experience for anyone.

Things to do when taking flights to Rome include:

  • Standing inside the magnificent Colosseum.
  • Gazing in awe at the stunning Castel Sant'Angelo.
  • Visiting the incredible Pantheon, one of the best-maintained buildings from the Roman era.
  • Stopping at the center of the Piazza del Popolo, one of the most beautiful squares in Europe.
  • Walking the beautiful gardens of Villa Borghese.
  • Admiring the vast, intricately carved Column of Marcus Aurelius.
  • Wandering the Forum Romanum, ruins from the Ancient Roman period.
  • Exploring some of the greatest art collections in Europe.
  • Crossing the river on the remarkably-constructed Bridge of Angels.
  • Sampling the world famous local cuisine.
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