Management

Training Course: Strategic Public Relations, Protocol and Travel Management


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MA1928

23 Feb - 6 Mar 2025

Dubai (UAE)

Cost : 6640 € Euro

Introduction:


This training program is designed by Global Horizon Training Center to provide participants with a comprehensive understanding of strategic public relations, protocol, and travel management. The course is designed for professionals who are responsible for managing public relations activities, organizing events, and coordinating travel arrangements for executives. This program will equip participants with the necessary skills and knowledge to effectively manage public relations, protocol, and travel in a strategic and efficient manner.

 

Objectives:

  • Develop an understanding of the principles of strategic public relations, protocol, and travel management.

  • Gain knowledge of the best practices and strategies for managing public relations, protocol, and travel.

  • Learn how to effectively plan and execute events, conferences, and meetings.

  • Develop skills in communication, negotiation, and conflict resolution.

  • Learn how to manage stakeholders and build relationships with clients and partners.

  • Understand the importance of brand management and reputation management in public relations.

 

Target Audience:

This training program is designed for professionals who are responsible for managing public relations activities, organizing events, and coordinating travel arrangements for executives. The program is ideal for:

  • Public relations managers and executives

  • Event managers and coordinators

  • Protocol officers and coordinators

  • Travel managers and coordinators

  • Executive assistants and personal assistants

 

Outlines:

Day 1:

Introduction to Strategic Public Relations, Protocol, and Travel Management

  • Overview of the course and learning objectives

  • Principles of strategic public relations, protocol, and travel management

  • Case studies and examples of successful public relations, protocol, and travel management

 

Day 2:

Planning and Executing Events

  • Understanding event planning and management

  • Event logistics and coordination

  • Developing event budgets and timelines

 

Day 3:

Communications and Relationship Building

  • Effective communication skills for public relations, protocol, and travel management

  • Building relationships with stakeholders and partners

  • Conflict resolution and negotiation skills

 

Day 4:

Brand Management and Reputation Management

  • Understanding the importance of brand management and reputation management in public relations

  • Developing a brand strategy and managing brand reputation

  • Crisis management and communication planning

 

Day 5:

Protocol and Etiquette

  • Understanding protocol and etiquette in different cultures and settings

  • Diplomacy and protocol in government and international organizations

  • Protocol for official visits and events

 

Day 6:

Travel Management

  • Planning and coordinating travel for executives and VIPs

  • Safety and security considerations for travel management

  • Managing travel budgets and expenses

 

Day 7:

Protocol and Ceremonial Events

  • Understanding ceremonial events and their significance

  • Planning and managing ceremonial events

  • Protocol for state and official visits

 

Day 8:

Social Media and Digital Marketing

  • Overview of social media and digital marketing for public relations

  • Developing a social media strategy

  • Measuring and evaluating social media campaigns

 

Day 9:

Public Speaking and Media Relations

  • Developing effective public speaking skills

  • Media relations and media management

  • Crisis communication planning and management

 

Day 10:

Review and Assessment

  • Review of the course material and key concepts

  • Assessment and evaluation of the learning outcomes

  • Closing remarks and feedback session

Management

Training Course: Strategic Public Relations, Protocol and Travel Management


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

MA1928

23 Feb - 6 Mar 2025

Dubai (UAE) -

Cost: 6640 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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