This training program is designed by Global Horizon Training Center to provide participants with a comprehensive understanding of strategic public relations, protocol, and travel management. The course is designed for professionals who are responsible for managing public relations activities, organizing events, and coordinating travel arrangements for executives. This program will equip participants with the necessary skills and knowledge to effectively manage public relations, protocol, and travel in a strategic and efficient manner.
Develop an understanding of the principles of strategic public relations, protocol, and travel management.
Gain knowledge of the best practices and strategies for managing public relations, protocol, and travel.
Learn how to effectively plan and execute events, conferences, and meetings.
Develop skills in communication, negotiation, and conflict resolution.
Learn how to manage stakeholders and build relationships with clients and partners.
Understand the importance of brand management and reputation management in public relations.
This training program is designed for professionals who are responsible for managing public relations activities, organizing events, and coordinating travel arrangements for executives. The program is ideal for:
Public relations managers and executives
Event managers and coordinators
Protocol officers and coordinators
Travel managers and coordinators
Executive assistants and personal assistants
Day 1:
Introduction to Strategic Public Relations, Protocol, and Travel Management
Overview of the course and learning objectives
Principles of strategic public relations, protocol, and travel management
Case studies and examples of successful public relations, protocol, and travel management
Day 2:
Planning and Executing Events
Understanding event planning and management
Event logistics and coordination
Developing event budgets and timelines
Day 3:
Communications and Relationship Building
Effective communication skills for public relations, protocol, and travel management
Building relationships with stakeholders and partners
Conflict resolution and negotiation skills
Day 4:
Brand Management and Reputation Management
Understanding the importance of brand management and reputation management in public relations
Developing a brand strategy and managing brand reputation
Crisis management and communication planning
Day 5:
Protocol and Etiquette
Understanding protocol and etiquette in different cultures and settings
Diplomacy and protocol in government and international organizations
Protocol for official visits and events
Day 6:
Travel Management
Planning and coordinating travel for executives and VIPs
Safety and security considerations for travel management
Managing travel budgets and expenses
Day 7:
Protocol and Ceremonial Events
Understanding ceremonial events and their significance
Planning and managing ceremonial events
Protocol for state and official visits
Day 8:
Social Media and Digital Marketing
Overview of social media and digital marketing for public relations
Developing a social media strategy
Measuring and evaluating social media campaigns
Day 9:
Public Speaking and Media Relations
Developing effective public speaking skills
Media relations and media management
Crisis communication planning and management
Day 10:
Review and Assessment
Review of the course material and key concepts
Assessment and evaluation of the learning outcomes
Closing remarks and feedback session