Management

Training Course: Using Artificial Intelligence in Event and Exhibition Management


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MA236220

6 - 10 Oct 2025

Amsterdam (Netherlands)

Cost : 5500 € Euro

Introduction

As the event and exhibition industry undergoes digital transformation, artificial intelligence (AI) is revolutionizing how events are planned, executed, and evaluated. From personalized attendee experiences and intelligent matchmaking to predictive analytics and automated logistics, AI empowers event professionals to deliver more efficient, engaging, and data-driven outcomes.

This 5-day training program is designed to provide participants with practical knowledge and hands-on strategies to integrate AI technologies into every stage of event and exhibition management—enhancing operations, marketing, engagement, and return on investment (ROI).

 

Objectives

By the end of this training, participants will be able to:

  • Understand the fundamentals of AI and its applications in the event industry.

  • Use AI tools to automate and enhance event planning, logistics, and attendee engagement.

  • Leverage data analytics and machine learning to improve event decision-making.

  • Integrate AI chatbots, recommendation engines, and personalization features into event experiences.

  • Apply AI in event marketing, registration, crowd control, and post-event analysis.

 

Target Audience

  • Event planners and exhibition managers

  • Marketing and communications professionals

  • Digital transformation and innovation teams

  • Venue operators and service providers

  • Anyone involved in organizing or managing events and exhibitions

 

Methodology

  • Interactive lectures with real-world examples

  • Group exercises and planning workshops

  • Live demonstrations of AI tools and platforms

  • Case studies of AI-powered events and exhibitions

  • Strategic planning activities for AI integration

 

Outline

Day 1: Introduction to AI and Its Role in the Events Industry

  • What is AI? Key concepts and terminology

  • Emerging trends in AI and event tech

  • Benefits and challenges of using AI in events and exhibitions

  • Overview of AI-powered tools (chatbots, facial recognition, NLP, etc.)

  • Global case studies of AI in action at major events

Day 2: AI in Event Planning and Logistics

  • Using AI for automated scheduling and venue selection

  • Smart resource allocation and inventory tracking

  • AI-driven project management platforms

  • Voice assistants and task automation for event coordination

  • Integrating AI into event management software (EMS)

Day 3: Enhancing Attendee Experience through AI

  • Personalized recommendations using machine learning algorithms

  • AI-powered registration and ticketing systems

  • Chatbots and virtual assistants for real-time attendee support

  • Facial recognition for secure and fast check-in

  • AR/VR and immersive tech integrated with AI for exhibits and booths

Day 4: AI in Event Marketing and Audience Engagement

  • Predictive analytics to target the right audience

  • Generative AI tools for creating promotional content

  • Social media listening and sentiment analysis

  • Email and digital campaign optimization using AI

  • AI for matchmaking and networking between attendees and exhibitors

Day 5: AI for Monitoring, Evaluation, and Continuous Improvement

  • Real-time data tracking and performance dashboards

  • Analyzing attendee behavior and engagement patterns

  • Post-event reporting using AI analytics

  • Event ROI calculation and feedback loop automation

  • Developing an AI adoption roadmap for your events

Management

Training Course: Using Artificial Intelligence in Event and Exhibition Management


Register Now
Quick Inquiry
Discount Group Download Brochure  

MA236220

6 - 10 Oct 2025

Amsterdam (Netherlands) -

Cost: 5500 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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