Management

Training Course: Using Artificial Intelligence in Event and Exhibition Management


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MA236220

13 - 17 Oct 2025

London (UK)

Hotel : Landmark Office Space - Portman Street

Cost : 5500 € Euro

Introduction

As the event and exhibition industry undergoes digital transformation, artificial intelligence (AI) is revolutionizing how events are planned, executed, and evaluated. From personalized attendee experiences and intelligent matchmaking to predictive analytics and automated logistics, AI empowers event professionals to deliver more efficient, engaging, and data-driven outcomes.

This 5-day training program is designed to provide participants with practical knowledge and hands-on strategies to integrate AI technologies into every stage of event and exhibition management—enhancing operations, marketing, engagement, and return on investment (ROI).

 

Objectives

By the end of this training, participants will be able to:

  • Understand the fundamentals of AI and its applications in the event industry.

  • Use AI tools to automate and enhance event planning, logistics, and attendee engagement.

  • Leverage data analytics and machine learning to improve event decision-making.

  • Integrate AI chatbots, recommendation engines, and personalization features into event experiences.

  • Apply AI in event marketing, registration, crowd control, and post-event analysis.

 

Target Audience

  • Event planners and exhibition managers

  • Marketing and communications professionals

  • Digital transformation and innovation teams

  • Venue operators and service providers

  • Anyone involved in organizing or managing events and exhibitions

 

Methodology

  • Interactive lectures with real-world examples

  • Group exercises and planning workshops

  • Live demonstrations of AI tools and platforms

  • Case studies of AI-powered events and exhibitions

  • Strategic planning activities for AI integration

 

Outline

Day 1: Introduction to AI and Its Role in the Events Industry

  • What is AI? Key concepts and terminology

  • Emerging trends in AI and event tech

  • Benefits and challenges of using AI in events and exhibitions

  • Overview of AI-powered tools (chatbots, facial recognition, NLP, etc.)

  • Global case studies of AI in action at major events

Day 2: AI in Event Planning and Logistics

  • Using AI for automated scheduling and venue selection

  • Smart resource allocation and inventory tracking

  • AI-driven project management platforms

  • Voice assistants and task automation for event coordination

  • Integrating AI into event management software (EMS)

Day 3: Enhancing Attendee Experience through AI

  • Personalized recommendations using machine learning algorithms

  • AI-powered registration and ticketing systems

  • Chatbots and virtual assistants for real-time attendee support

  • Facial recognition for secure and fast check-in

  • AR/VR and immersive tech integrated with AI for exhibits and booths

Day 4: AI in Event Marketing and Audience Engagement

  • Predictive analytics to target the right audience

  • Generative AI tools for creating promotional content

  • Social media listening and sentiment analysis

  • Email and digital campaign optimization using AI

  • AI for matchmaking and networking between attendees and exhibitors

Day 5: AI for Monitoring, Evaluation, and Continuous Improvement

  • Real-time data tracking and performance dashboards

  • Analyzing attendee behavior and engagement patterns

  • Post-event reporting using AI analytics

  • Event ROI calculation and feedback loop automation

  • Developing an AI adoption roadmap for your events

Management

Training Course: Using Artificial Intelligence in Event and Exhibition Management


Register Now
Quick Inquiry
Discount Group Download Brochure  

MA236220

13 - 17 Oct 2025

London (UK) - Landmark Office Space - Portman Street

Hotel : Landmark Office Space - Portman Street

Cost: 5500 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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