13 - 17 Oct 2025
London (UK)
Hotel : Landmark Office Space - Portman Street
Cost : 5500 € Euro
As the event and exhibition industry undergoes digital transformation, artificial intelligence (AI) is revolutionizing how events are planned, executed, and evaluated. From personalized attendee experiences and intelligent matchmaking to predictive analytics and automated logistics, AI empowers event professionals to deliver more efficient, engaging, and data-driven outcomes.
This 5-day training program is designed to provide participants with practical knowledge and hands-on strategies to integrate AI technologies into every stage of event and exhibition management—enhancing operations, marketing, engagement, and return on investment (ROI).
By the end of this training, participants will be able to:
Understand the fundamentals of AI and its applications in the event industry.
Use AI tools to automate and enhance event planning, logistics, and attendee engagement.
Leverage data analytics and machine learning to improve event decision-making.
Integrate AI chatbots, recommendation engines, and personalization features into event experiences.
Apply AI in event marketing, registration, crowd control, and post-event analysis.
Event planners and exhibition managers
Marketing and communications professionals
Digital transformation and innovation teams
Venue operators and service providers
Anyone involved in organizing or managing events and exhibitions
Interactive lectures with real-world examples
Group exercises and planning workshops
Live demonstrations of AI tools and platforms
Case studies of AI-powered events and exhibitions
Strategic planning activities for AI integration
Day 1: Introduction to AI and Its Role in the Events Industry
What is AI? Key concepts and terminology
Emerging trends in AI and event tech
Benefits and challenges of using AI in events and exhibitions
Overview of AI-powered tools (chatbots, facial recognition, NLP, etc.)
Global case studies of AI in action at major events
Day 2: AI in Event Planning and Logistics
Using AI for automated scheduling and venue selection
Smart resource allocation and inventory tracking
AI-driven project management platforms
Voice assistants and task automation for event coordination
Integrating AI into event management software (EMS)
Day 3: Enhancing Attendee Experience through AI
Personalized recommendations using machine learning algorithms
AI-powered registration and ticketing systems
Chatbots and virtual assistants for real-time attendee support
Facial recognition for secure and fast check-in
AR/VR and immersive tech integrated with AI for exhibits and booths
Day 4: AI in Event Marketing and Audience Engagement
Predictive analytics to target the right audience
Generative AI tools for creating promotional content
Social media listening and sentiment analysis
Email and digital campaign optimization using AI
AI for matchmaking and networking between attendees and exhibitors
Day 5: AI for Monitoring, Evaluation, and Continuous Improvement
Real-time data tracking and performance dashboards
Analyzing attendee behavior and engagement patterns
Post-event reporting using AI analytics
Event ROI calculation and feedback loop automation
Developing an AI adoption roadmap for your events