Management

Training Course: Using Artificial Intelligence in Event and Exhibition Management


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MA236220

17 - 21 Nov 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5500 € Euro

Introduction

As the event and exhibition industry undergoes digital transformation, artificial intelligence (AI) is revolutionizing how events are planned, executed, and evaluated. From personalized attendee experiences and intelligent matchmaking to predictive analytics and automated logistics, AI empowers event professionals to deliver more efficient, engaging, and data-driven outcomes.

This 5-day training program is designed to provide participants with practical knowledge and hands-on strategies to integrate AI technologies into every stage of event and exhibition management—enhancing operations, marketing, engagement, and return on investment (ROI).

 

Objectives

By the end of this training, participants will be able to:

  • Understand the fundamentals of AI and its applications in the event industry.

  • Use AI tools to automate and enhance event planning, logistics, and attendee engagement.

  • Leverage data analytics and machine learning to improve event decision-making.

  • Integrate AI chatbots, recommendation engines, and personalization features into event experiences.

  • Apply AI in event marketing, registration, crowd control, and post-event analysis.

 

Target Audience

  • Event planners and exhibition managers

  • Marketing and communications professionals

  • Digital transformation and innovation teams

  • Venue operators and service providers

  • Anyone involved in organizing or managing events and exhibitions

 

Methodology

  • Interactive lectures with real-world examples

  • Group exercises and planning workshops

  • Live demonstrations of AI tools and platforms

  • Case studies of AI-powered events and exhibitions

  • Strategic planning activities for AI integration

 

Outline

Day 1: Introduction to AI and Its Role in the Events Industry

  • What is AI? Key concepts and terminology

  • Emerging trends in AI and event tech

  • Benefits and challenges of using AI in events and exhibitions

  • Overview of AI-powered tools (chatbots, facial recognition, NLP, etc.)

  • Global case studies of AI in action at major events

Day 2: AI in Event Planning and Logistics

  • Using AI for automated scheduling and venue selection

  • Smart resource allocation and inventory tracking

  • AI-driven project management platforms

  • Voice assistants and task automation for event coordination

  • Integrating AI into event management software (EMS)

Day 3: Enhancing Attendee Experience through AI

  • Personalized recommendations using machine learning algorithms

  • AI-powered registration and ticketing systems

  • Chatbots and virtual assistants for real-time attendee support

  • Facial recognition for secure and fast check-in

  • AR/VR and immersive tech integrated with AI for exhibits and booths

Day 4: AI in Event Marketing and Audience Engagement

  • Predictive analytics to target the right audience

  • Generative AI tools for creating promotional content

  • Social media listening and sentiment analysis

  • Email and digital campaign optimization using AI

  • AI for matchmaking and networking between attendees and exhibitors

Day 5: AI for Monitoring, Evaluation, and Continuous Improvement

  • Real-time data tracking and performance dashboards

  • Analyzing attendee behavior and engagement patterns

  • Post-event reporting using AI analytics

  • Event ROI calculation and feedback loop automation

  • Developing an AI adoption roadmap for your events

Management

Training Course: Using Artificial Intelligence in Event and Exhibition Management


Register Now
Quick Inquiry
Discount Group Download Brochure  

MA236220

17 - 21 Nov 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5500 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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