PR & Customer Service

Training Course: The Essentials of Public Relations and Administration Communication Skills


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR234574

2 - 6 Jun 2025

Rome (Italy)

Cost : 5250 € Euro

Introduction

 In today’s society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.

Public Relations and Communication Skills Course Objectives

  • Delegates will be able to understand and analyze public relations and other forms of business communication.

  • Delegates will be able to design and manage the image, publicity, and every other aspect of business communication.

  •  Delegates will be able to design and employ public relations and media programs and/or campaigns.

  • Delegates will be familiar with the global trends and the international standards that govern the industries of both public relations and media.

  • Delegates will be able to manage the image, publicity, and every other aspect of business communication.

Course Outlines of Public Relations and Communication Skills

Day 1: The nature of public relations and how it intersects with media and journalism. 

  • An overview of business communication and public relations.
  • The six points model of public relations planning
  • How media and journalism fit into public relations.
  • Managing traditional media and electronic media relations.
  • Understanding the importance of the audience.
  • Establishing objective communication efforts.
  • Budget - staff, time, material, and money.
  • Evaluating the communication program's success.

Day 2: Press release and news release, international standards  

  • Media handling
  • Press release vs. news release
  • The art of writing a press release using the 6 C's of communication
  • The journalism code of truth
  • Public relations society in America and its norms
  • PRSA code of ethics and public relations industry ethics.
  • Trading between PR international norms and own interests.
  • Society of Professional Journalism (SPJ) international standards.
  • Public opinion and how to measure it.
  • Propaganda models of communication
  • Media handling during the process of crisis management

Day 3: Business communication and public relations as a part of it

  • Corporate communication and public relations
  • Marketing communication vs. public relations
  • The internal audience and employees relations
  • Consumer relations and effective customer relations management
  • Multicultural community relations.
  • Government relations
  • International relations

Day 4: Globalization and its effect on public relations

  • The environment's complexity, globalization, and the effect of technology.
  • Social media platforms, and how to handle them effectively.
  • Multimedia age of business communication.
  • Events as part of your public relations.
  • The importance of events, types, venues and purposes.
  • Employing events to serve the overall organizational message
  • Corporate social responsibility and how it serves the message.
  • Building a supportive community for your core message.

Day 5: Designing a united campaign theme, bringing it all together

  • Understanding the core message(s).
  • Assessing the need for PR efforts and researching your audience.
  • Planning the campaign/program with  standards of quality and theme.
  • Choosing the best strategy to deliver your message.
  • Implementing the campaign/program.
  • Evaluating the campaign/program effect on the audience .
  • Keeping the core message in each stage.
  • Virtual campaign design * Based on trainee capacities and professional background.

PR & Customer Service

Training Course: The Essentials of Public Relations and Administration Communication Skills


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

RR234574

2 - 6 Jun 2025

Rome (Italy) -

Cost: 5250 € Euro


  About Rome

As cosmopolitan and diverse as it is rooted in its own history, Rome is one of the premier tourist destinations in the world. Featuring some of the best restaurants on the continent, some of the most iconic historic sites in Europe, the city is widely regarded as one of the most exciting and dynamic places to visit anywhere. The center of the Renaissance, the city houses some of the most famous works of art in the world and remains an important cultural hub to this day. Famous for art, fashion, it's delicious local cuisine, and superbly preserved monuments, Rome truly offers something for everyone.


  Things to do and places to visit in Rome

When disembarking, the first thing that can prove pleasantly challenging is deciding on what to do first! An exceptional array of hotels and inns are available to any weary traveler, as are a superb range of restaurants for those wanting to relax surrounded by the hustle and bustle of Rome in the evening. You can spend the day walking streets steeped in history, visiting galleries that contain works by Caravaggio and Michelangelo or exploring the awe-inspiring Colosseum. The city contains many beautifully maintained parks and gardens, as well as a vast collection of beautiful churches and cathedrals, ensuring that a trip to Rome will be a memorable experience for anyone.

Things to do when taking flights to Rome include:

  • Standing inside the magnificent Colosseum.
  • Gazing in awe at the stunning Castel Sant'Angelo.
  • Visiting the incredible Pantheon, one of the best-maintained buildings from the Roman era.
  • Stopping at the center of the Piazza del Popolo, one of the most beautiful squares in Europe.
  • Walking the beautiful gardens of Villa Borghese.
  • Admiring the vast, intricately carved Column of Marcus Aurelius.
  • Wandering the Forum Romanum, ruins from the Ancient Roman period.
  • Exploring some of the greatest art collections in Europe.
  • Crossing the river on the remarkably-constructed Bridge of Angels.
  • Sampling the world famous local cuisine.
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