In today’s society, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations.
Delegates will be able to understand and analyze public relations and other forms of business communication.
Delegates will be able to design and manage the image, publicity, and every other aspect of business communication.
Delegates will be able to design and employ public relations and media programs and/or campaigns.
Delegates will be familiar with the global trends and the international standards that govern the industries of both public relations and media.
Delegates will be able to manage the image, publicity, and every other aspect of business communication.
Day 1: The nature of public relations and how it intersects with media and journalism.
Day 2: Press release and news release, international standards
Day 3: Business communication and public relations as a part of it
Day 4: Globalization and its effect on public relations
Day 5: Designing a united campaign theme, bringing it all together