Sales & Marketing

Training Course: The Complete Program of Marketing, Communications & Media Planning


Register Now
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SM234616

27 Apr - 1 May 2025

Dubai (UAE)

Cost : 4150 € Euro

 Introduction

'Advertising and marketing communications' is the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing communications are exciting, creative, demanding, rewarding, and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

Course Objectives of The Complete Program of Marketing, Communications and Media Planning

  • Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
  • Optimize visibility of brand or company image by exercising well-rounded knowledge of event concepts and strategies
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
  • Apply the insights and skills needed to manage special marketing communications issues and create successful solutions
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment

Course Outlines of The Complete Program of Marketing, Communications and Media Planning

Day 1: The role of promotion and the marketing mix

  • An overview of the marketing mix
  • The role of promotion in marketing
  • The elements of the promotion mix
    • Advertising
    • Personal selling
    • Public relations
    • Sales promotion
  • Promotion mix strategies across the Product Life Cycle (PLC)

Day 2: Event management: creating a company or brand exposure

  • Creating an event concept
  • Key elements of event design
  • Event planning and execution
  • Aligning event elements with the company or brand identity
  • Creating an event check-list

Day 3: Launching an advertising campaign

  • Marketing communications objectives 
  • Characteristics of a successful campaign 
  • Steps in creating an advertising campaign 
  • A typical IMC plan template:
    • Situational analysis
    • SWOT analysis
    • Marketing communications objectives 
    • Marketing communications message objectives 
    • Marketing communications strategies
    • Marketing communications mix 
    • Marketing communications budget
    • Marketing communications media scheduling
    • Marketing communication implementation, monitoring and control 
  • The role of the advertising agency
  • Typical full-service agency organization 
  • What to ask from the advertising agency  
  • Team workshop: launching a full MARCOM campaign

Day 4: The framework of promotional campaigns

  • Assessing the brand’s strengths and weaknesses
  • Identifying a clear positioning
  • Identifying the target market
  • Selecting a consistent message
  • Evaluating different creative briefs
  • Agreeing on the final strategic copy

Day 5: Digital marketing campaign strategies

  • Traditional versus digital marketing
  • Some digital marketing tools
    • Facebook
    • Twitter
    • LinkedIn
    • Google plus
  • Email marketing
  • Mobile marketing
  • Pay per click marketing
  • Preparing and managing a digital marketing campaign
  • Website analytics: measuring the effectiveness of digital marketing

 

Sales & Marketing

Training Course: The Complete Program of Marketing, Communications & Media Planning


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

SM234616

27 Apr - 1 May 2025

Dubai (UAE) -

Cost: 4150 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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