PR & Customer Service

Training Course: The Complete Program in PR & Event Management


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Discount Group Download Brochure (39)

RR234627

2 - 6 Jun 2025

Kuala Lumpur (Malaysia)

Hotel : Royale Chulan Kuala Lumpur

Cost : 5250 € Euro

Introduction

This course helps those people who are organizing and planning an event. The impact of a successful event on a company can be profound. The impact of a poorly organized event is so negative that it pulls resources away from real work in order to deal with the aftermath. This course provides a synthesis of all planning, execution, and post-event analysis. Such an event may be a benefit, arts, and design industry event, entertainment event, trade show, or an event in the fields of hospitality, marketing, and advertising, or sports.

Course Objectives of PR & Event Management

  • Delegates will be able to schedule and plan an event

  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery

  • Delegates will be able to identify the most appropriate venues and activities for their events

  • Delegates will be able to manage the media at their events with confidence

Course Outlines of PR & Event Management

Day 1: The role of events in a Public Relations or Marketing strategy  

  •  An overview of Public Relations and how events fit in

  •  Events and the PR Transfer Process

  • Strengths and weaknesses of events as a form of communication

  • The Six Point PR Plan and its application to event management

  • Assessing your needs

  • The importance of clarity of purpose

  • The importance of the audience

  • Choosing the event to fit the objective

  • Budget - staff, time, materials money

  • Evaluating the event success

Day 2: Event planning, the theory, and practice  

  • Scheduling - the long term plan

  • Event running order - timing of an event

  • Budget control

  • Managing suppliers

  • Venue considerations

  • Suitability for an event - support for the message

  • Size - capacity

  • Type

  • Access

  • Accommodation

  • Layout for different events - Seating etc

Day 3: Stage Management, Dining, and Entertainment. Health and safety

  • “Stage management” of the event

  • Ensuring the event is on message and on-brand

  • Welcome desk - set up and management

  • Sets and staging

  • Corporate identity on display

  • Food can be part of the message

  • Different types of dining for different events and practical implications

  • Dining protocol - formal dinner, informal eating

  • Choosing catering suppliers - in a house with a venue or external

  • Entertainment and music at your event

  • Staying safe - Risk assessment and events

  • Addressing risk areas at events

Day 4: Managing the Media at your Events

  • Keeping your objectives in mind

  • Is it a media event - what’s in it for them?

  • Generating news through an event

  • Inviting the media - invitations and press releases

  • The press office - Staffing, setting up and running it

  • The press pack and gifts

  • Conducting interviews and briefing interviewees

  • Photography at your event

  • Involving your in-house media

Day 5: Invitations, VIPs and bringing it all together

  • Getting your audience there

  • Invitation process for different types of event

  • Invitation protocols

  • Working with VIPs

  • Invitations

  • Meet and greet

  • Follow up

  • Building an event management team

  • Event planning exercise involving all elements discussed through the week

PR & Customer Service

Training Course: The Complete Program in PR & Event Management


Register Now
Quick Inquiry
Discount Group Download Brochure (39)

RR234627

2 - 6 Jun 2025

Kuala Lumpur (Malaysia) - Royale Chulan Kuala Lumpur

Hotel : Royale Chulan Kuala Lumpur

Cost: 5250 € Euro


  About Kuala Lumpur

If you are not the type to laze around during your vacation and prefer a full schedule, visiting a capital city is a good idea! You won’t be short of activities to fill your days and may choose from museums, shops, amusement parks, theaters, restaurants, or even festivals. Don’t know where to go? Look no further! Kuala Lumpur, in Malaysia, has a wide range of things to do there. Whether traveling alone, with someone else, your family, or even friends, you will surely find what to do.

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