14 - 18 Apr 2025
Kuala Lumpur (Malaysia)
Hotel : Royale Chulan Kuala Lumpur
Cost : 5250 € Euro
Inspired by the ancient Chinese military treatise, Sun Tzu's Art of War, this program delves into strategic thinking for the modern business battlefield. Cultivate a strategic mindset, learn to outmaneuver your competition, and achieve your objectives with efficiency and precision.
This program is designed for leaders, entrepreneurs, and managers who want to:
Develop a winning mentality in competitive markets.
Leverage strategic alliances and partnerships for mutual benefit.
Craft winning negotiations and agreements.
Think creatively to gain a competitive advantage.
Develop leadership skills that inspire and motivate teams towards strategic goals.
By the end of this program, participants will be able to:
Apply principles from Sun Tzu's Art of War to contemporary business challenges.
Develop winning strategies through superior knowledge and planning.
Effectively manage resources and leverage strengths for maximum impact.
Employ negotiation tactics to secure favorable outcomes.
Foster a strategic culture within their organizations.
Day 1: The Principles of Strategic Warfare
Sun Tzu's philosophy and its relevance to modern business strategy.
Understanding "Know Yourself, Know Your Enemy": Analyzing internal and external factors.
Developing winning strategies: Deception, maneuvering, and seizing opportunities.
Case studies: Examining legendary business strategies inspired by the Art of War.
Day 2: Building Your Strategic Arsenal
Competitive intelligence: Learning to gather and analyze information on your competitors.
The importance of deception: Keeping your competitors off guard.
Maneuvering and positioning: Securing advantageous positions in the market.
Resource allocation: Utilizing resources efficiently to maximize your impact.
Interactive exercises: Applying Sun Tzu's principles to real-world business scenarios.
Day 3: The Art of Negotiation
Understanding the psychology of negotiation.
Effective communication and negotiation techniques.
Win-win strategies and building strong partnerships.
Negotiation simulations: Practicing negotiation skills in a safe environment.
Case studies: Analyzing successful business negotiations across different industries.
Day 4: Leadership and Strategic Culture
The role of leadership in fostering a strategic mindset within teams.
Motivating and inspiring employees towards achieving strategic goals.
Effective communication: Ensuring clear understanding of the strategic vision.
Building a culture of accountability and ownership for strategic success.
Group discussions and role-playing exercises: Leading strategic initiatives within your team.
Day 5: Winning in
the Long TermAdapting your strategy in a dynamic business environment.
Identifying and mitigating potential risks and threats.
Building agility and resilience in your organization.
Securing a sustainable competitive advantage.
Action planning: Developing a roadmap for continuous strategic development and implementation.