Sales & Marketing

Training Course: The American Integrated Approach for Developing Sales skills


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SM234905

23 - 27 Jun 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5250 € Euro

Introduction

Statistics show that sales employees tend to deal with clients for whom they had a character that is similar to their own character; the sales figures for the mentioned clients are higher and even the periodicity is higher; after a while, this will result in weaknesses in sales performance and may leave the market open to competitors.

 American companies had realized the above-mentioned fact, so they cooperate with consulting centers to develop an integrated solution that provides an approach to solving the sales issue and facilitates the development of sales channels, this approach also provides an effective technique to improve the communication channels with the clients.

Organizational Benefits


We had applied for this program successfully in many enterprises in different segments, FMCG firms, distribution companies, communication, pharmaceutical, and direct sales companies. The result where a direct increase in sales, we could reach a 27% increase in one firm within one year

Important note:

This course is not a traditional one. It aims to systematically understand the characters and how to converge, deal with, and sell them according to the character's style or color. This course bridges consciousness, subconscious, and psychology to get the best result in your sales department.

Course Objectives

  • Direct increase in Sales.
  • Improvement in self-confidence for the call center sales team.
  • Increase in the level of coordination between the call center sales team, the CRM team, and the marketing team.
  • Accurately identify your customer’s needs
  • Learn aspects of verbal communication such as tone, cadence, and pitch
  • Use tools to facilitate communication
  • Personalize techniques for managing stress
  • Increase in the level of client satisfaction, and client loyalty.

Target Audience

  • Sale Representative Team
  • Telesales team
  • Call Center
  • Customer service

Training Outlines

This solution is provided as an integrated package that works in harmony to develop the sales channels through the following procedure:

  • Special training for the sales team to be able to distinguish between the four different colors of clients.
  • Identify the color category for each one of the sales team, and develop their abilities to deal with other color categories.
  • Special coaching for the sales management and supervisors and for the marketing manager to apply the previous technique within the sales team, and to provide coaching and consulting specific hours to ensure the right application of this approach.
  • Update the customer relationship management program available to contain the coloring system profiling, or build a client card template.
  • Special training for the CRM team to be able to distinguish the client color type over the phone.
  • Evaluate and prioritize all accounts to identify different strategies needed for different client types
  • Employ techniques for account planning and analyzing a client for opportunities, strengths, and weaknesses
  • Set realistic goals, objectives, and tactics for each client account
  • Maximizing the use of resources to generate a return on investment
  • Identify the best strategy for maintaining and influencing good relationships by understanding individual behaviors
  • Setting tangible actions plans
  • Learn effective ways to negotiate
  • Practice vocal techniques that enhance speech and communication ability
  • Verbal Communication Techniques
    • Being Yourself and Sounding Your Best
    • A Service Image
  • Exercises for Conditioning Your Voice
  • Cold and Warm Calls
  • The Cold Call
  • The Warm Call
  • Asking the Right Questions
  • Open Questions vs. Closed Questions
  • Probing Techniques

Sales & Marketing

Training Course: The American Integrated Approach for Developing Sales skills


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

SM234905

23 - 27 Jun 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5250 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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