10 - 14 Feb 2025
Kuala Lumpur (Malaysia)
Hotel : Royale Chulan Kuala Lumpur
Cost : 5250 € Euro
Define competitive advantage and its importance in business strategy
Discuss different types of competitive advantages
Review the benefits and challenges of building and sustaining competitive advantage
Explain how to implement a successful competitive advantage strategy
By the end of the training program, participants will be able to:
Understand the concept and benefits of competitive advantage
Identify and evaluate relevant competitive factors
Develop and implement a competitive advantage strategy
Analyze and interpret competitive factors to inform business decisions
Communicate findings and recommendations to stakeholders
This training program is designed for business executives, managers, and strategists who are involved in developing and implementing competitive advantage strategies.
Day 1:
Introduction to Competitive Advantage
Understanding competitive advantage: definition and types
Identifying relevant competitive factors
Mapping your organization's competitive landscape
Day 2:
Competitive Analysis
Industry and market analysis
SWOT analysis and competitive positioning
Competitive intelligence gathering and analysis
Day 3:
Value Proposition and Differentiation
Creating a unique value proposition
Developing and communicating differentiation strategies
Identifying and leveraging core competencies
Day 4:
Innovation and Continuous Improvement
Understanding the role of innovation in competitive advantage
Developing a culture of continuous improvement
Implementing lean and agile methodologies
Day 5:
Case Studies and Wrap-up
Reviewing real-world examples of successful competitive advantage strategies
Discussing lessons learned and best practices
Q&A and course evaluation