Conferences

Conference: Strategic Planning, Communication, Measurement & Implementation


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CO234926

23 - 27 Mar 2025

Dubai (UAE)

Cost : 4565 € Euro

Introduction

Planning is essential for achieving goals, especially in challenging economic times or when coordination across groups is required. While many organizations recognize the importance of planning, common pitfalls include failing to plan, poor planning, lack of communication, inadequate implementation, or insufficient measurement. Effective planning involves not only creating a well-thought-out strategy but also ensuring its communication, execution, and evaluation to confirm goal achievement. Success depends on bridging these gaps to thrive in today’s competitive environment.

Objectives

  • Understand the concepts and the differences between strategy, planning, goals, and tactics

  • Demonstrate how the operating unit’s strategic plan contributes to the organization’s strategic plan

  • Master the steps in building a useful strategic plan

  • Recognize and review your options during the process to optimize your results

  • Create clear, simple communication tools

  • Build a solid strategic plan that is unique to your organization

  • Develop a realistic implementation plan

  • Measure your results to make sure the organization is achieving its objectives

Process

The training process is a blend of presentation, small group work on real company case studies, demonstration of template examples and practical exercises. Bring your own strategic challenges for input. Included in the manual is a comprehensive bibliography.

Results

  • Obtaining “Best practice” planning tools

  • More effective planning process leading to more accurate measurement of success

  • Better decision making on more choices

  • Improved efficiency in the planning and implementation process reducing wasted time

  • More effective implementation

Core Competencies

  • Strategic thinking

  • Problem-solving

  • Prioritization

  • Best practice tool use

  • Communication

  • Implementation

  • Accurate & useful measurement systems

  • Change management

  • Business analysis

  • Team working

  • Presentation skills

  • Creativity

Outlines

Day 1: Strategy – what is it and how to effectively create it?

  • Introduction to strategy - major international concepts on what it is AND is not

  • Developing and using Strategic Thinking

  • Vision, Mission, and Strategy: the relationships between & how to create the natural flow between them

  • The steps involved in developing a strategy: a checklist

  • Understanding your Unique Competitive Advantage & how to state it

  • Formulating strategy and managing change

  • Creating a corporate culture of consistent strategic development

  • The essence of globalization and global strategy

  • Review of Day 1

Day 2: Apply what we have learned using a Case study, template & practical exercise

The planning process

  • How to build and manage a strategic planning team

  • The framework of a strategy: avoiding 'paralysis by analysis'

  • Using effective tools such as the “new” SWOT, Porter’s 5-Forces, GE, etc.

  • Strategy Matrix: understanding options and analyzing business attractiveness

  • External analysis: using the PESTLE tool to gain insight & Market analysis

  • Determining the right strategies for the organization

  • Goals & Objectives: the specifics are critical

    • Short-term

    • Medium-term

    • Long-term

  • Contingency planning because something always goes wrong

  • Documenting the plan

  • Review of Day 2

Day 3: Apply what we have learned using a Case study, template & practical exercise

Communication – the challenge of getting everyone on the same page

  • How do we communicate the plan?

  • Using multiple channels to get the message across

  • Leveraging people’s learning styles to communicate more effectively

  • Communicating strategy through the organization

  • Using Your Emotional Intelligence

  • Dealing with resistance effectively

  • Setting up a Rewards system

  • Celebrating success – but not stopping the momentum

  • Review of Day 3

Day 4: Apply what we have learned using a Case study, template & practical exercise

Strategic Implementation

  • Effective implementation - converting planning into action

  • Planning the implementation: Using a project management tool

  • Setting expectations: benchmarks, hurdles, milestones

  • Creating Team & Tasks

  • Setting accountability in place

  • Using the Deming model: Plan-Do-Study-Act (PDCA)to increase the success

  • Developing action plans that work

  • Documenting & Doing

  • Review of Day 4

Day 5: Apply what we have learned using a Case study, template & practical exercise

Measurement for Success

  • How to develop accurate and relevant measurement systems

  • Separating the KPIs from everything else

  • Blending the financial and non-financial measurements - the balanced scorecard concept

  • Organization performance review as a baseline

  • Using the Balanced Scorecard as a Tool of Success

  • Linking the BSC to the strategic (flexible) budget

  • Using variances analysis to manage the plan

  • Review of Day 5

Conferences

Conference: Strategic Planning, Communication, Measurement & Implementation


Register Now
Quick Inquiry
Discount Group Download Brochure (39)

CO234926

23 - 27 Mar 2025

Dubai (UAE) -

Cost: 4565 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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