Special Courses

Training Course: Strategic Internal Communication Skills


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SC235139

26 - 30 Jan 2025

Istanbul (Turkey)

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost : 5775 € Euro

Introduction

Effective internal communication is a cornerstone of organizational success in today's fast-paced and interconnected business landscape. It serves as the glue that binds teams, aligns goals, and propels innovation. However, the mere exchange of information is no longer sufficient; organizations need strategic internal communication that is purposeful, results-oriented, and adaptable. To equip professionals with the knowledge and skills necessary for mastering this critical aspect of modern business, we present a 5-day training program on Strategic Internal Communication Skills.

Objectives

By the end of this training program, participants will:

  • Understand the Significance: Recognize the pivotal role of internal communication in achieving organizational goals and fostering a healthy work environment.

  • Develop Communication Plans: Construct comprehensive strategic communication plans that encompass objectives, target audiences, key messages, and channel selection.

  • Craft Compelling Messages: Master the art of creating impactful and memorable messages that resonate with internal stakeholders.

  • Execute and Measure: Implement communication strategies effectively and measure their impact through key performance indicators (KPIs).

  • Adapt and Improve: Cultivate the ability to adapt communication strategies based on feedback, evolving organizational needs, and changing dynamics.

Target Audience

This training program is designed for professionals at all levels within organizations who wish to enhance their strategic internal communication skills. It is particularly beneficial for:

  • Managers and Team Leaders: Those responsible for guiding teams and ensuring alignment with organizational objectives.

  • Human Resources Professionals: Individuals involved in employee engagement, change management, and internal culture development.

  • Communication Specialists: Professionals in communication and public relations roles seeking to deepen their strategic capabilities.

  • Executives and Leaders: Senior leaders and executives interested in fostering a culture of effective communication within their organizations.

  • Any Professional: Anyone interested in improving their ability to communicate effectively within their teams and across their organization.

Outline

Day 1: Introduction to Strategic Internal Communication

  • Welcome and program overview.

  • Understanding the importance of internal communication in organizations.

  • The role of strategic internal communication in achieving organizational goals.

  • Key components of effective internal communication.

  • Case studies of successful internal communication strategies.

  • Identifying communication challenges within organizations.

Day 2: Building a Strategic Internal Communication Plan

  • The strategic communication planning process.

  • Setting clear communication objectives and goals.

  • Identifying target audiences and their needs.

  • Developing key messages and content.

  • Selecting appropriate communication channels.

Day 3: Crafting Compelling Messages

  • Principles of effective message crafting.

  • Techniques for making messages impactful.

  • Message development exercises and examples.

  • Delivering messages effectively.

  • Feedback and peer discussion.

Day 4: Implementing and Measuring Success

  • Strategies for executing communication plans.

  • Overcoming common implementation challenges.

  • Introduction to key performance indicators (KPIs).

  • Methods for measuring communication impact.

  • Group discussion on measurement strategies.

Day 5: Adapting and Evolving Communication Strategies

  • The importance of feedback and continuous improvement.

  • Techniques for adapting strategies based on feedback.

  • Group presentations: Sharing communication plans and measurement strategies.

  • Peer feedback and discussion on improvement opportunities.

  • Closing remarks and certificates of completion.

Special Courses

Training Course: Strategic Internal Communication Skills


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

SC235139

26 - 30 Jan 2025

Istanbul (Turkey) - DoubleTree by Hilton Istanbul Esentepe

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost: 5775 € Euro


  About Istanbul

Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.


  Things to do and places to visit in Istanbul

Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.

On a city break in Istanbul be sure to:

  • Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
  • Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
  • Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
  • Walk through the Basilica Cistern, an underground marvel built in the 4th century.
  • Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
  • Go shopping for exotic products and Turkish delights in the Spice Bazaar.
  • Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
  • Taste the diversity and flavor of Turkish cuisine.
  • Admire panoramas of the city from the Galata Tower.
  • Walk through Taksim Square, the city's dynamic square that never sleeps.
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