PR & Customer Service

Training Course: Strategic Communications and Public Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (46)

RR235475

17 - 21 Aug 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3550 € Euro

Introduction

In the modern business landscape, effective communication and public relations are pivotal in shaping public perception and driving organizational success. This training program aims to equip participants with the strategic skills and knowledge needed to develop, implement, and manage communication and PR initiatives that align with organizational goals and engage stakeholders.

Objectives

  • Understand the fundamentals of strategic communications and public relations.

  • Develop skills to create comprehensive communication strategies.

  • Learn techniques to manage media relations and handle crises.

  • Enhance ability to craft and deliver impactful messages.

  • Explore the role of digital media in modern PR practices.

Target Audience

  • Public relations professionals

  • Corporate communication managers

  • Marketing professionals

  • Business leaders

  • Media relations specialists

  • Anyone interested in enhancing their communication and PR skills

Outline

Day 1: Fundamentals of Strategic Communications and PR

  • Introduction to Strategic Communications:

    • Definition and importance

    • Key components of strategic communication

    • Aligning communication with organizational objectives

  • Overview of Public Relations:

    • History and evolution of PR

    • PR in the modern context

  • Understanding Audiences:

    • Identifying and segmenting target audiences

    • Audience analysis and research methods

  • Case Studies and Group Discussion:

    • Analysis of successful PR campaigns

Day 2: Crafting a Communication Strategy

  • Developing Communication Plans:

    • Setting objectives and goals

    • Identifying key messages and themes

    • Selecting communication channels

  • Content Creation and Messaging:

    • Crafting compelling messages

    • Storytelling techniques in PR

    • Content calendar planning

  • Branding and Image Management:

    • Building and maintaining a positive brand image

    • Consistency in messaging

  • Workshop:

    • Creating a strategic communication plan for a hypothetical organization

Day 3: Media Relations and Crisis Communication

  • Media Relations:

    • Building and maintaining media relationships

    • Writing effective press releases

    • Conducting media interviews

  • Crisis Communication:

    • Identifying potential crises

    • Developing a crisis communication plan

    • Managing communication during a crisis

  • Role-Playing Exercise:

    • Simulated media interviews and press conferences

Day 4: Digital PR and Social Media Strategy

  • Digital PR Overview:

    • Importance of digital PR in the current landscape

    • Differences between traditional and digital PR

  • Social Media Management:

    • Developing a social media strategy

    • Engaging with audiences on social platforms

    • Measuring social media impact

  • Influencer Relations:

    • Identifying and collaborating with influencers

    • Managing influencer partnerships

  • Hands-On Activity:

    • Creating a social media campaign

Day 5: Measuring and Evaluating PR Effectiveness

  • Measurement and Evaluation:

    • Key metrics and KPIs for PR

    • Tools for measuring PR effectiveness

    • Analyzing and interpreting data

  • Reporting and Presentation:

    • Creating PR reports for stakeholders

    • Effective presentation techniques

  • Ethics and Professionalism in PR:

    • Understanding PR ethics

    • Maintaining professionalism in communications

  • Final Project Presentation:

    • Participants present their strategic communication plans and receive feedback

PR & Customer Service

Training Course: Strategic Communications and Public Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (46)

RR235475

17 - 21 Aug 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3550 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
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