In the modern business landscape, effective communication and public relations are pivotal in shaping public perception and driving organizational success. This training program aims to equip participants with the strategic skills and knowledge needed to develop, implement, and manage communication and PR initiatives that align with organizational goals and engage stakeholders.
Day 1: Fundamentals of Strategic Communications and PR
Day 2: Crafting a Communication Strategy
Day 3: Media Relations and Crisis Communication
Day 4: Digital PR and Social Media Strategy
Day 5: Measuring and Evaluating PR Effectiveness