PR & Customer Service

Training Course: Strategic Communications and Public Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (39)

RR235475

19 - 23 May 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5250 € Euro

Introduction

In the modern business landscape, effective communication and public relations are pivotal in shaping public perception and driving organizational success. This training program aims to equip participants with the strategic skills and knowledge needed to develop, implement, and manage communication and PR initiatives that align with organizational goals and engage stakeholders.

 

Objectives

  • Understand the fundamentals of strategic communications and public relations.
  • Develop skills to create comprehensive communication strategies.
  • Learn techniques to manage media relations and handle crises.
  • Enhance ability to craft and deliver impactful messages.
  • Explore the role of digital media in modern PR practices.

 

Target Audience

  • Public relations professionals
  • Corporate communication managers
  • Marketing professionals
  • Business leaders
  • Media relations specialists
  • Anyone interested in enhancing their communication and PR skills

 

Outline

Day 1: Fundamentals of Strategic Communications and PR

  • Introduction to Strategic Communications:
    • Definition and importance
    • Key components of strategic communication
    • Aligning communication with organizational objectives
  • Overview of Public Relations:
    • History and evolution of PR
    • PR in the modern context
  • Understanding Audiences:
    • Identifying and segmenting target audiences
    • Audience analysis and research methods
  • Case Studies and Group Discussion:
    • Analysis of successful PR campaigns

Day 2: Crafting a Communication Strategy

  • Developing Communication Plans:
    • Setting objectives and goals
    • Identifying key messages and themes
    • Selecting communication channels
  • Content Creation and Messaging:
    • Crafting compelling messages
    • Storytelling techniques in PR
    • Content calendar planning
  • Branding and Image Management:
    • Building and maintaining a positive brand image
    • Consistency in messaging
  • Workshop:
    • Creating a strategic communication plan for a hypothetical organization

Day 3: Media Relations and Crisis Communication

  • Media Relations:
    • Building and maintaining media relationships
    • Writing effective press releases
    • Conducting media interviews
  • Crisis Communication:
    • Identifying potential crises
    • Developing a crisis communication plan
    • Managing communication during a crisis
  • Role-Playing Exercise:
    • Simulated media interviews and press conferences

Day 4: Digital PR and Social Media Strategy

  • Digital PR Overview:
    • Importance of digital PR in the current landscape
    • Differences between traditional and digital PR
  • Social Media Management:
    • Developing a social media strategy
    • Engaging with audiences on social platforms
    • Measuring social media impact
  • Influencer Relations:
    • Identifying and collaborating with influencers
    • Managing influencer partnerships
  • Hands-On Activity:
    • Creating a social media campaign

Day 5: Measuring and Evaluating PR Effectiveness

  • Measurement and Evaluation:
    • Key metrics and KPIs for PR
    • Tools for measuring PR effectiveness
    • Analyzing and interpreting data
  • Reporting and Presentation:
    • Creating PR reports for stakeholders
    • Effective presentation techniques
  • Ethics and Professionalism in PR:
    • Understanding PR ethics
    • Maintaining professionalism in communications
  • Final Project Presentation:
    • Participants present their strategic communication plans and receive feedback

PR & Customer Service

Training Course: Strategic Communications and Public Relations


Register Now
Quick Inquiry
Discount Group Download Brochure (39)

RR235475

19 - 23 May 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5250 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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