PR & Customer Service

Training Course: Strategic Communication: Thinking, Planning, and Execution


Register Now
Quick Inquiry
Discount Group Download Brochure  

RR236219

17 - 21 Nov 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5500 € Euro

Introduction

Strategic communication is no longer a support function—it is a core element of organizational success. In an age where messages travel globally in seconds, organizations must think strategically, plan effectively, and execute flawlessly to communicate with stakeholders, employees, customers, and the public. This 5-day training program provides participants with an in-depth understanding of how to design, align, and deliver communication strategies that drive results, manage reputation, and support organizational goals.

 

Objectives

By the end of the program, participants will be able to:

  • Understand the fundamentals and importance of strategic communication.

  • Align communication strategies with organizational vision and goals.

  • Conduct stakeholder analysis and audience segmentation.

  • Create comprehensive communication plans.

  • Craft clear, consistent, and compelling messages.

  • Choose the right channels for communication and crisis response.

  • Measure the impact and effectiveness of communication efforts.

 

Target Audience

  • Communication and PR professionals

  • Corporate affairs and media relations teams

  • Senior managers and department heads

  • Policy advisors and spokespersons

  • Anyone responsible for internal or external communications

 

Course Methodology

  • Interactive lectures and guided discussions

  • Real-life case studies and group exercises

  • Role-playing and simulation of communication scenarios

  • Strategy development workshops

  • Templates, toolkits, and hands-on planning practice

 

Outline

Day 1: Foundations of Strategic Communication

  • Definition, scope, and key principles of strategic communication

  • Strategic vs. tactical communication

  • The communication planning cycle

  • Aligning communication with organizational strategy

  • Key elements of effective messaging

Day 2: Audience and Stakeholder Analysis

  • Identifying internal and external stakeholders

  • Mapping influence and interest

  • Segmenting audiences for targeted communication

  • Understanding audience needs, expectations, and perceptions

  • Tools for audience profiling and persona development

Day 3: Communication Planning and Messaging Strategy

  • Setting SMART communication objectives

  • Crafting strategic messages: clarity, consistency, and tone

  • Message frameworks and storytelling techniques

  • Selecting the right mix of communication channels

  • Budgeting and resource planning for communication initiatives

Day 4: Execution and Delivery of Communication Campaigns

  • Implementation timelines and task management

  • Engaging leadership and teams in communication delivery

  • Managing media relations and press engagement

  • Social media strategy and content planning

  • Crisis communication: preparation and response

Day 5: Measuring Impact and Continuous Improvement

  • Key performance indicators (KPIs) in communication

  • Data collection methods (surveys, analytics, feedback loops)

  • Interpreting results and evaluating effectiveness

  • Lessons learned and plan adaptation

  • Creating post-campaign evaluation reports

PR & Customer Service

Training Course: Strategic Communication: Thinking, Planning, and Execution


Register Now
Quick Inquiry
Discount Group Download Brochure  

RR236219

17 - 21 Nov 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5500 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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