PR & Customer Service

Training Course: Strategic Communication: Thinking, Planning, and Execution


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RR236219

8 - 12 Dec 2025

London (UK)

Hotel : Landmark Office Space - Portman Street

Cost : 5500 € Euro

Introduction

Strategic communication is no longer a support function—it is a core element of organizational success. In an age where messages travel globally in seconds, organizations must think strategically, plan effectively, and execute flawlessly to communicate with stakeholders, employees, customers, and the public. This 5-day training program provides participants with an in-depth understanding of how to design, align, and deliver communication strategies that drive results, manage reputation, and support organizational goals.

 

Objectives

By the end of the program, participants will be able to:

  • Understand the fundamentals and importance of strategic communication.

  • Align communication strategies with organizational vision and goals.

  • Conduct stakeholder analysis and audience segmentation.

  • Create comprehensive communication plans.

  • Craft clear, consistent, and compelling messages.

  • Choose the right channels for communication and crisis response.

  • Measure the impact and effectiveness of communication efforts.

 

Target Audience

  • Communication and PR professionals

  • Corporate affairs and media relations teams

  • Senior managers and department heads

  • Policy advisors and spokespersons

  • Anyone responsible for internal or external communications

 

Course Methodology

  • Interactive lectures and guided discussions

  • Real-life case studies and group exercises

  • Role-playing and simulation of communication scenarios

  • Strategy development workshops

  • Templates, toolkits, and hands-on planning practice

 

Outline

Day 1: Foundations of Strategic Communication

  • Definition, scope, and key principles of strategic communication

  • Strategic vs. tactical communication

  • The communication planning cycle

  • Aligning communication with organizational strategy

  • Key elements of effective messaging

Day 2: Audience and Stakeholder Analysis

  • Identifying internal and external stakeholders

  • Mapping influence and interest

  • Segmenting audiences for targeted communication

  • Understanding audience needs, expectations, and perceptions

  • Tools for audience profiling and persona development

Day 3: Communication Planning and Messaging Strategy

  • Setting SMART communication objectives

  • Crafting strategic messages: clarity, consistency, and tone

  • Message frameworks and storytelling techniques

  • Selecting the right mix of communication channels

  • Budgeting and resource planning for communication initiatives

Day 4: Execution and Delivery of Communication Campaigns

  • Implementation timelines and task management

  • Engaging leadership and teams in communication delivery

  • Managing media relations and press engagement

  • Social media strategy and content planning

  • Crisis communication: preparation and response

Day 5: Measuring Impact and Continuous Improvement

  • Key performance indicators (KPIs) in communication

  • Data collection methods (surveys, analytics, feedback loops)

  • Interpreting results and evaluating effectiveness

  • Lessons learned and plan adaptation

  • Creating post-campaign evaluation reports

PR & Customer Service

Training Course: Strategic Communication: Thinking, Planning, and Execution


Register Now
Quick Inquiry
Discount Group Download Brochure  

RR236219

8 - 12 Dec 2025

London (UK) - Landmark Office Space - Portman Street

Hotel : Landmark Office Space - Portman Street

Cost: 5500 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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