Management

Training Course: Strategic Brand Manager


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MA1978

17 - 21 Mar 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5250 € Euro

Introduction:

Welcome to the Strategic Brand Manager training program, offered by Global Horizon Training Center. This comprehensive program aims to equip participants with the necessary knowledge and skills to effectively manage and enhance brand strategies. Through a combination of theoretical concepts, practical exercises, and case studies, participants will gain a deeper understanding of the strategic aspects of brand management.

Objectives:

  • Understand the fundamentals of strategic brand management.

  • Develop the skills to analyze market trends and consumer behavior.

  • Learn to create and implement effective brand strategies.

  • Gain insights into measuring and evaluating brand performance.

  • Enhance the ability to build and maintain strong brand equity.

 

Methodology:

The training program will adopt a blended learning approach, incorporating various methodologies to maximize participant engagement and learning outcomes. The methods employed will include:

  • Interactive lectures and presentations

  • Group discussions and brainstorming sessions

  • Case studies and real-world examples

  • Hands-on exercises and simulations

  • Individual and group assignments

  • Q&A sessions and open forums for knowledge sharing

 

Target Audience:

This training program is designed for professionals involved in brand management, marketing, advertising, or related fields. It is suitable for:

  • Brand managers seeking to enhance their strategic thinking and execution capabilities.

  • Marketing professionals aiming to deepen their understanding of brand management principles.

  • Advertising executives interested in developing comprehensive brand strategies.

  • Business owners or entrepreneurs responsible for managing their own brands.

  • Anyone interested in gaining knowledge and skills in strategic brand management.

 

Outlines:

Day 1:

Brand Management Fundamentals

  • Introduction to strategic brand management

  • Understanding the role and importance of brands

  • Brand positioning and differentiation

  • Building brand identity and personality

  • Managing brand perception and reputation

 

Day 2:

Market Analysis and Consumer Insights

  • Conducting market research and analysis

  • Identifying target markets and segments

  • Consumer behavior and decision-making process

  • Analyzing competitors and industry trends

  • Utilizing consumer insights for brand strategy

 

Day 3:

Developing Effective Brand Strategies

  • Setting brand objectives and goals

  • Brand architecture and portfolio management

  • Brand extension and diversification strategies

  • Integrated marketing communication for brands

  • Digital branding and online presence

 

Day 4:

Measuring Brand Performance

  • Key performance indicators for brand management

  • Brand equity measurement and tracking

  • Evaluating brand loyalty and customer satisfaction

  • Assessing brand perception and brand image

  • Brand audits and monitoring brand health

 

Day 5:

Building and Maintaining Brand Equity

  • Brand equity and brand value creation

  • Brand storytelling and emotional branding

  • Brand experience and customer journey mapping

  • Brand extensions and co-branding strategies

  • Brand crisis management and reputation repair

Management

Training Course: Strategic Brand Manager


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

MA1978

17 - 21 Mar 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5250 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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