Management

Training Course: Strategic Brand Manager


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MA1978

14 - 18 Apr 2025

London (UK)

Hotel : Landmark Office Space - Oxford Street

Cost : 5250 € Euro

Introduction:

Welcome to the Strategic Brand Manager training program, offered by Global Horizon Training Center. This comprehensive program aims to equip participants with the necessary knowledge and skills to effectively manage and enhance brand strategies. Through a combination of theoretical concepts, practical exercises, and case studies, participants will gain a deeper understanding of the strategic aspects of brand management.

Objectives:

  • Understand the fundamentals of strategic brand management.

  • Develop the skills to analyze market trends and consumer behavior.

  • Learn to create and implement effective brand strategies.

  • Gain insights into measuring and evaluating brand performance.

  • Enhance the ability to build and maintain strong brand equity.

Methodology:

The training program will adopt a blended learning approach, incorporating various methodologies to maximize participant engagement and learning outcomes. The methods employed will include:

  • Interactive lectures and presentations

  • Group discussions and brainstorming sessions

  • Case studies and real-world examples

  • Hands-on exercises and simulations

  • Individual and group assignments

  • Q&A sessions and open forums for knowledge sharing

Target Audience:

This training program is designed for professionals involved in brand management, marketing, advertising, or related fields. It is suitable for:

  • Brand managers seeking to enhance their strategic thinking and execution capabilities.

  • Marketing professionals aiming to deepen their understanding of brand management principles.

  • Advertising executives interested in developing comprehensive brand strategies.

  • Business owners or entrepreneurs responsible for managing their own brands.

  • Anyone interested in gaining knowledge and skills in strategic brand management.

Outlines:

Day 1:

Brand Management Fundamentals

  • Introduction to strategic brand management

  • Understanding the role and importance of brands

  • Brand positioning and differentiation

  • Building brand identity and personality

  • Managing brand perception and reputation

Day 2:

Market Analysis and Consumer Insights

  • Conducting market research and analysis

  • Identifying target markets and segments

  • Consumer behavior and decision-making process

  • Analyzing competitors and industry trends

  • Utilizing consumer insights for brand strategy

Day 3:

Developing Effective Brand Strategies

  • Setting brand objectives and goals

  • Brand architecture and portfolio management

  • Brand extension and diversification strategies

  • Integrated marketing communication for brands

  • Digital branding and online presence

Day 4:

Measuring Brand Performance

  • Key performance indicators for brand management

  • Brand equity measurement and tracking

  • Evaluating brand loyalty and customer satisfaction

  • Assessing brand perception and brand image

  • Brand audits and monitoring brand health

Day 5:

Building and Maintaining Brand Equity

  • Brand equity and brand value creation

  • Brand storytelling and emotional branding

  • Brand experience and customer journey mapping

  • Brand extensions and co-branding strategies

  • Brand crisis management and reputation repair

Management

Training Course: Strategic Brand Manager


Register Now
Quick Inquiry
Discount Group Download Brochure (37)

MA1978

14 - 18 Apr 2025

London (UK) - Landmark Office Space - Oxford Street

Hotel : Landmark Office Space - Oxford Street

Cost: 5250 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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