Conferences

Conference: Setting Business Goals, Targets & Deliverables


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CO8214

14 - 18 Dec 2026

Kuala Lumpur (Malaysia)

Cost : 6300 € Euro

Introduction

Strategic planning is key to long-term organizational success but requires vision beyond past trends. This seminar focuses on preparing organizations for a dynamic future by setting focused, competitive goals. Participants will explore strategy concepts, formulation approaches, and real-world case studies, with hands-on group work and practical insights from expert-led examples. Position your organization for sustained success in an ever-changing environment.

Objectives

  • Understand how to design visionary strategic plans

  • Work out how to translate strategic plans into action plans

  • Examine a model for organizational and individual assessment

  • Provide insights into strategic planning problems to avoid

  • Identify and learn from examples of strategic success and failure

  • Understand the nature of the organizational life cycle

  • Provide insights into productive contingency planning

Target Audience

This seminar is designed for:

  • Senior Managers and Executives
  • Strategic Planning and Business Strategy Professionals
  • Business Unit Leaders and Department Heads
  • General Managers and Operations Managers
  • Project and Program Managers involved in strategy execution
  • Business Development and Transformation Managers
  • Management Consultants and Analysts
  • Entrepreneurs and Business Owners
  • Functional Managers (Finance, HR, Marketing, Operations) involved in planning
  • Middle Managers preparing for strategic leadership roles
  • Professionals seeking to develop strategic planning, execution, and organizational transformation skills

Outlines

Day 1: The Strategic Planning process

  • Introduction to the seminar – structure, and content

  • Strategy - concept, and significance

  • “Competitive Positioning” versus “Blue Sky” approaches

  • Achieving competitive advantage through flexibility and agility

  • The interaction of strategy, structure and business processes

  • Gathering information and intelligence for the SWOT analysis

  • Mini-cases and group discussion – “Cost versus Differentiation”

  • Review of Day One

Day 2: The Strategic Planning process

  • Vision and mission statements - preparing for the future

  • Business analysis and contingency planning

  • Strategic choice

  • Converting the SWOT analysis into the “Strategy Matrix”

  • Strategy formulation – programs, projects, policies

  • Transforming the organization - strategy implementation and managing change

  • Mini-case and group discussion – major strategic re-orientation

  • Review of Day Two

Day 3: Assessing the current state of the organization

  • Leadership and management in relation to strategy

  • Customer and market focus

  • Human resources and knowledge management

  • Building a strategic planning team

  • Effective process management to achieve business results

  • Monitoring and measuring business performance

  • Mini-case and group discussion - a market entry problem

  • Review of Day Three

Day 4: Avoiding the pitfalls of strategic planning

  • The strategy life-cycle and the problem of strategic drift

  • Getting innovative thinking into the organization

  • The potentially negative dimensions of success

  • How to avoid “paralysis by analysis”

  • Overcoming inability to evaluate fresh ideas, denying the truth and thinking inside the box

  • The critical importance of team building and teamwork

  • Mini-case and group discussion - how and why a good organization can go bad

  • Review of Day Four

Day 5: Personal strategic planning

  • Applying strategic tools and techniques to the individual

  • Personal goal setting, creating a personal strategic plan

  • Implementing change – achieving progress as a strategic manager

  • The mix of competencies and personal skills required in 21st-century business

  • Executing strategy – how to break it down and get it done

  • Developing inspiration and gathering support

  • Overcoming adversity by leveraging your skills and building on success

  • Conclusion – a personal role in the strategic planning and goal setting processes

Conferences

Conference: Setting Business Goals, Targets & Deliverables


Register Now
Quick Inquiry
Discount Group Download Brochure (46)

CO8214

14 - 18 Dec 2026

Kuala Lumpur (Malaysia) -

Cost: 6300 € Euro


  About Kuala Lumpur

If you are not the type to laze around during your vacation and prefer a full schedule, visiting a capital city is a good idea! You won’t be short of activities to fill your days and may choose from museums, shops, amusement parks, theaters, restaurants, or even festivals. Don’t know where to go? Look no further! Kuala Lumpur, in Malaysia, has a wide range of things to do there. Whether traveling alone, with someone else, your family, or even friends, you will surely find what to do.

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