17 - 21 Mar 2025
Kuala Lumpur (Malaysia)
Hotel : Royale Chulan Kuala Lumpur
Cost : 5250 € Euro
It’s no question that selling online can dramatically broaden your audience and has been the key to success for many businesses. This course will help you harness the power of e-commerce.
You will learn how to better understand your brand and define your target market so that you can position your brand online most effectively. You will also discover how to develop a marketing and sales strategy and gain the skills required to execute it.
Create an engaging homepage. You can improve a customer’s experience by creating quality content with an attractive design. Throughout the E-commerce course, you will learn to choose the right imagery, which will complement the perfect product description.
Drive sales through your product pages. The content on your product page is the most effective way to convert your users. This course will teach you the best ways to increase your sales through these key pages.
Create a checkout experience that’s successful. With different payment processors, you have to keep up with the most reliable option for your customer as well as ensure an easy checkout experience. We will help you to analyze the reasons why people abandon baskets right before checkout, and how to improve this.
Understand which E-commerce platform is best. The amount of E-commerce platforms available is overwhelming, but which one is the best for your business? We will teach you the difference and which option will align with your business objectives and strategy.
Improve your sales conversion rates. Understanding your audience and creating targeted content will help to increase customer engagement and, as a result, improve the conversion.
Day 1: Understanding E-Commerce Principles
Overview of Electronic Commerce (EC) and Technology Infrastructure
EC Revenue Models and E-Tailing
Creating the perfectly optimized homepage
Great Ecommerce design principles
From banners to beyond
Sharing your store's story in a second
Understanding your target audience
Which Ecommerce Platform is best?
Day 2: Product Pages that Sell
Category to Product pages
The product information hierarchy - what information should go where?
Writing the perfect product description
the importance of imagery
Upselling
Using recommendations to increase conversions
How video can increase conversions
SEO best practices
Why simple is best
Making the Sale
The Four Steps of a Sale
The Sales Process - A Practical Example
Best Practices for Checkout pages
One-Click Checkouts
Choosing and Using Payment Processors
Understanding SSL
Assessing and managing abandoned baskets
Core Selling Skills
Core Attributes You Need to Succeed
Communications Skills in Sales
Questioning Skills
Types of Questions
Listening Skills
Levels of Listening
What to Avoid
Getting Organized for Sales
Day 3: People Buy from People
How People Make Buying Decisions
The Rules of Likeability
The Importance of Empathy
Building Trust and Rapport
What Makes People Buy
Other Reasons People
Business to Bussiness Selling (B2B):
B2B strategy, task prioritization, and role assignment.
ِِApproaching your first potential client in a professional way.
A highly-effective email pitch.
Follow-up sequence.
A proposal to send to a small business for a relatively small deal.
What types of businesses are best for clients?
Email, direct message, or phone call.
ABC: Always Be Closing
Asking for the Business
Buying Signals
Effective Closing Techniques
Types of Close
Framing the Close
Pitfalls When Closing the Sale
Trial Closing
The Most Powerful Word in Sales
Getting Repeat Business
Day 4: Advanced Selling Techniques
Cross-Selling
Up-Selling
Value Added (Suggestive) Selling
Advancing Opportunity
Exceeding Customer Expectations
Lifetime Value
Giving Recognition
Negotiation Tactics
Basic Negations Quiz
Positional Bargaining or Principled Negotiation
Problems with Positional Bargaining
Opening up the Negotiation
Reverse Psychology in Negotiation
Day 5: Building Profitable Relationships
The Leaky Bucket Problem
Identifying Key Individuals
Prospecting
Influencers and Decision Makers
Talking to the Right People
Making that Good First Impression
How to Win Friends and Influence People
Dale Carnegie's Six Principles of Relationship
What’s In It for Me? (WIIFM)
Honesty and Integrity