Sales & Marketing

Training Course: Selling Skills in E-Commerce


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SM234617

16 - 20 Mar 2025

Dubai (UAE)

Cost : 4150 € Euro

Introduction

It’s no question that selling online can dramatically broaden your audience and has been the key to success for many businesses. This course will help you harness the power of e-commerce.

You will learn how to better understand your brand and define your target market so that you can position your brand online most effectively. You will also discover how to develop a marketing and sales strategy and gain the skills required to execute it.

Course Objectives - Selling Skills in E-Commerce

  •  Create an engaging homepage. You can improve a customer’s experience by creating quality content with an attractive design. Throughout the E-commerce course, you will learn to choose the right imagery, which will complement the perfect product description.
  •  Drive sales through your product pages. The content on your product page is the most effective way to convert your users. This course will teach you the best ways to increase your sales through these key pages.
  •  Create a checkout experience that’s successful. With different payment processors, you have to keep up with the most reliable option for your customer as well as ensure an easy checkout experience. We will help you to analyze the reasons why people abandon baskets right before checkout, and how to improve this.
  •  Understand which E-commerce platform is best. The amount of E-commerce platforms available is overwhelming, but which one is the best for your business? We will teach you the difference and which option will align with your business objectives and strategy.
  •  Improve your sales conversion rates. Understanding your audience and creating targeted content will help to increase customer engagement and, as a result, improve the conversion.

 

Course Outlines of Selling Skills in E-Commerce

Day 1: Understanding E-Commerce Principles

  • Overview of Electronic Commerce (EC) and Technology Infrastructure
  • EC Revenue Models and E-Tailing
  • Creating the perfectly optimized homepage
  • Great Ecommerce design principles
  • From banners to beyond
  • Sharing your store's story in a second
  • Understanding your target audience
  • Which Ecommerce Platform is best?

Day 2: Product Pages that Sell

  •  Category to Product pages
  •  The product information hierarchy - what information should go where?
  •  Writing the perfect product description
  •  the importance of imagery
  •  Upselling
  •  Using recommendations to increase conversions
  •  How video can increase conversions
  •  SEO best practices
  •  Why simple is best

 Making the Sale

  • The Four Steps of a Sale
  • The Sales Process - A Practical Example
  •  Best Practices for Checkout pages
  • One-Click Checkouts
  •  Choosing and Using Payment Processors
  •  Understanding SSL
  •  Assessing and managing abandoned baskets

 Core Selling Skills

  • Core Attributes You Need to Succeed
  • Communications Skills in Sales
  • Questioning Skills
  • Types of Questions
  • Listening Skills
  • Levels of Listening
  • What to Avoid
  • Getting Organized for Sales

Day 3: People Buy from People

  • How People Make Buying Decisions
  • The Rules of Likeability
  • The Importance of Empathy
  • Building Trust and Rapport
  • What Makes People Buy
  • Other Reasons People

Business to Bussiness Selling (B2B):

  • B2B strategy, task prioritization, and role assignment.
  • ِِApproaching your first potential client in a professional way.
  • A highly-effective email pitch.
  • Follow-up sequence.
  • A proposal to send to a small business for a relatively small deal.
  • What types of businesses are best for clients?
  • Email, direct message, or phone call.

ABC: Always Be Closing 

  • Asking for the Business
  • Buying Signals
  • Effective Closing Techniques
  • Types of Close
  • Framing the Close
  • Pitfalls When Closing the Sale
  • Trial Closing
  • The Most Powerful Word in Sales
  • Getting Repeat Business

Day 4: Advanced Selling Techniques

  • Cross-Selling
  • Up-Selling
  • Value Added (Suggestive) Selling
  • Advancing Opportunity
  • Exceeding Customer Expectations
  • Lifetime Value
  • Giving Recognition

Negotiation Tactics 

  • Basic Negations Quiz
  • Positional Bargaining or Principled Negotiation
  • Problems with Positional Bargaining
  • Opening up the Negotiation
  • Reverse Psychology in Negotiation

Day 5: Building Profitable Relationships

  • The Leaky Bucket Problem
  • Identifying Key Individuals
  • Prospecting
  • Influencers and Decision Makers
  • Talking to the Right People
  • Making that Good First Impression
  • How to Win Friends and Influence People
  • Dale Carnegie's Six Principles of Relationship
  • What’s In It for Me? (WIIFM)
  • Honesty and Integrity

Sales & Marketing

Training Course: Selling Skills in E-Commerce


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

SM234617

16 - 20 Mar 2025

Dubai (UAE) -

Cost: 4150 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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