Achieving outstanding sales results in an increasingly competitive world is a difficult task. Only by establishing a modern sales force management system and by training sales management personnel effectively, can today’s firm compete. This course provides frontline sales managers with the knowledge, skills, and tools they need to drive bottom-line performance. It focuses on improving organization and forecasting skills, as well as other technical competencies aimed at guiding salespeople towards higher performance.
Day 1: Sales management and the marketing mix
Day 2: Planning, strategy, and organization
Day 3: Sales process management
Day 4: Sales management capstone competencies
Day 5: Team leadership and motivation
Sales performance management