Sales & Marketing

Training Course: Sales and Operations Planning ? Integrating the Business


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SM4023

24 - 28 Aug 2026

Amsterdam (Netherlands)

Cost : 5775 € Euro

Introduction

This training program is designed by Global Horizon Training Center to equip senior professionals with the knowledge and practical tools required to implement and manage an effective Sales & Operations Planning (S&OP) process.

S&OP—also known as Integrated Business Management (IBM) or Sales, Operations & Financial Planning (SOFP)—is a strategic, cross-functional process that aligns all key business functions including sales, marketing, operations, finance, and supply chain. The objective is to ensure that all plans are balanced and synchronized to achieve the organization’s strategic goals over the medium to long term.

This program focuses on enabling organizations to move towards becoming a “one-number company”, where all departments operate using a unified and consistent set of plans, improving coordination, decision-making, and overall business performance.

 

Course Objectives

By the end of this program, participants will be able to:

  • Understand the concept, structure, and importance of S&OP
  • Identify the objectives and benefits of implementing S&OP
  • Describe the five key phases of the S&OP process
  • Recognize roles and responsibilities across departments
  • Align sales, operations, and financial plans effectively
  • Prepare and support successful S&OP implementation
  • Contribute to improved business planning and performance

 

Target Audience

  • Top Management and Business Unit Leaders
  • Senior Managers reporting to executive leadership
  • Professionals in Sales, Marketing, Operations, and Supply Chain
  • Finance, HR, IT, and Procurement Managers
  • Anyone involved in planning, forecasting, or business integration processes

 

Training Outline 

Day 1: Introduction to S&OP & Product Portfolio Management

  • Overview and definition of S&OP
  • Importance of S&OP in modern organizations
  • Position of S&OP within ERP and supply chain systems
  • Key benefits and business impact
  • Roles and responsibilities across functions
  • Introduction to the 5-step S&OP process
  • Managing product/service portfolios
  • New product introduction and product phase-out strategies

Day 2: Demand Planning Phase

  • Objectives of demand planning
  • Forecasting vs. demand planning
  • Inputs and data requirements
  • Demand planning methodologies and logic
  • Outputs and communication of demand data
  • Demand planning exercises
  • Demand planning meetings and governance

Day 3: Supply & Resource Planning Phase

  • Objectives of supply and resource planning
  • Inputs and data requirements
  • Supply planning logic and methodologies
  • Resource planning and capacity considerations
  • Outputs and integration with demand plans
  • Practical exercises in supply and resource planning
  • Supply planning meetings and coordination

Day 4: Integration & Reconciliation Phase

  • Aligning demand, supply, and financial plans
  • Identifying gaps between plans and budgets
  • Cross-functional collaboration and decision-making
  • Pre-S&OP meeting structure and agenda
  • Financial alignment and performance considerations
  • Preparing executive-level insights and reports

Day 5: Executive S&OP & Strategic Decision-Making

  • Structure and governance of executive S&OP meetings
  • Reviewing demand-supply balance across product lines
  • Financial performance review and alignment
  • Decision-making processes and documentation
  • Continuous improvement of the S&OP cycle
  • Extending S&OP beyond operational levels
  • Technology and software support for S&OP

Sales & Marketing

Training Course: Sales and Operations Planning ? Integrating the Business


Register Now
Quick Inquiry
Discount Group Download Brochure (49)

SM4023

24 - 28 Aug 2026

Amsterdam (Netherlands) -

Cost: 5775 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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