Sales & Marketing

Training Course: Sales and Operations Planning & Integrating the Business


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SM1035

12 - 16 Oct 2026

Amsterdam (Netherlands)

Cost : 5775 € Euro

Introduction

This training program is designed by Global Horizon Training Center to equip senior professionals with the knowledge and practical tools required to successfully implement and manage an effective Sales & Operations Planning (S&OP) process.

S&OP—also referred to as Integrated Business Management (IBM) or Sales, Operations & Financial Planning (SOFP)—is a cross-functional process that aligns all major business functions including sales, marketing, operations, finance, HR, and supply chain. The objective is to ensure that all plans are synchronized and balanced to achieve the organization’s medium- to long-term strategic goals.

The program focuses on enabling organizations to become “one-number companies”, where all departments operate based on a unified and consistent plan, leading to improved coordination, decision-making, and business performance.

 

Course Objectives

By the end of this program, participants will be able to:

  • Understand the concept and importance of S&OP
  • Identify the objectives and benefits of the S&OP process
  • Describe the five phases of the S&OP cycle
  • Recognize roles and responsibilities across different functions
  • Align demand, supply, and financial plans effectively
  • Prepare for successful implementation of S&OP within their organizations
  • Contribute to improved planning accuracy and business performance

 

Target Audience

  • Senior Management and Business Unit Leaders
  • Department Heads (Sales, Marketing, Operations, Finance, HR, IT)
  • Supply Chain and Planning Professionals
  • Anyone involved in forecasting, planning, and resource allocation

 

Training Outline

Day 1: Introduction to S&OP & Portfolio Management

  • Overview and definition of S&OP
  • Importance and business value of S&OP
  • Position within ERP and supply chain systems
  • Roles and responsibilities across functions
  • Introduction to the 5-step S&OP process
  • Managing product/service portfolios
  • New product introduction and product phase-out

Day 2: Demand Planning Phase

  • Objectives of demand planning
  • Forecasting vs. demand planning
  • Inputs and data requirements
  • Demand planning methodologies and logic
  • Outputs and communication of demand data
  • Demand planning exercises
  • Demand planning meetings and governance

Day 3: Supply & Resource Planning Phase

  • Objectives of supply and resource planning
  • Inputs and data requirements
  • Supply planning logic and methodologies
  • Resource planning and capacity considerations
  • Outputs and integration with demand plans
  • Practical exercises in supply and resource planning
  • Supply and resource planning meetings

Day 4: Integration & Reconciliation Phase

  • Aligning demand, supply, and financial plans
  • Identifying gaps between plans and budgets
  • Cross-functional collaboration and alignment
  • Pre-S&OP meeting structure and agenda
  • Financial integration and performance alignment
  • Preparing executive-level reports

Day 5: Executive S&OP & Continuous Improvement

  • Structure and governance of executive S&OP meetings
  • Reviewing demand-supply balance
  • Financial performance review
  • Decision-making and documentation
  • Continuous improvement of the S&OP cycle
  • Extending S&OP beyond operational levels
  • Technology and systems supporting S&OP

Sales & Marketing

Training Course: Sales and Operations Planning & Integrating the Business


Register Now
Quick Inquiry
Discount Group Download Brochure (53)

SM1035

12 - 16 Oct 2026

Amsterdam (Netherlands) -

Cost: 5775 € Euro


  About Amsterdam

Amsterdam, capital of the Netherlands, is a popular destination amongst travelers from all around the world. Once just a little fishing village, Amsterdam is now a major international city after having become an important port during the 1600s. Throughout its history, the city has had many famous residents, including artists, philosophers and other historical figures. There is much to discover along Amsterdam's quaint streets and picturesque canals. So much so that a flight to Amsterdam comes with a guarantee of cultural and historical attractions that will provide memories to last a lifetime. Amsterdam is a hotbed of culture for travelers of all ages and tastes.


  Things to do and places to visit in Amsterdam

From the moment passengers step off their flight to Amsterdam, they will find it a friendly city with a lively atmosphere. Its flat geography means that it is perfect for exploring by bicycle. If you're feeling less active, it the city is also well-served by public transport. The so-called Venice of the North has something for every visitor. Culture vultures have museums, galleries and theaters to see, Families can visit the zoo or the Science Center NEMO.

When visiting Amsterdam, be sure to:

  • See the picture-perfect and colorful houses of the Grachtengordel district.
  • See the iconic works of one of Holland's most famous artists at the Van Gogh Museum.
  • Visit the house where Anne Frank and her family hid from the Nazis.
  • Browse through the extensive collection of fantastic art in the Rijksmusem.
  • Wander through the blaze of colors that is the Singel Flower Market.
  • See the city at a leisurely pace on a canal cruise.
  • Marvel at one of the city's many historic churches.
  • Learn about life aboard a ship at the National Maritime Museum.
  • Discover the Begijnhof's well-preserved medieval architecture.
  • See animals of all kinds, as well as the butterfly pavilion and aquarium, at the Artis Zoo.
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