Sales & Marketing

Training Course: Sales and Operations Planning & Integrating the Business


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SM1035

20 - 24 Jul 2026

Madrid (Spain)

Cost : 5775 € Euro

Introduction

This training program is designed by Global Horizon Training Center to equip senior professionals with the knowledge and practical tools required to successfully implement and manage an effective Sales & Operations Planning (S&OP) process.

S&OP—also referred to as Integrated Business Management (IBM) or Sales, Operations & Financial Planning (SOFP)—is a cross-functional process that aligns all major business functions including sales, marketing, operations, finance, HR, and supply chain. The objective is to ensure that all plans are synchronized and balanced to achieve the organization’s medium- to long-term strategic goals.

The program focuses on enabling organizations to become “one-number companies”, where all departments operate based on a unified and consistent plan, leading to improved coordination, decision-making, and business performance.

 

Course Objectives

By the end of this program, participants will be able to:

  • Understand the concept and importance of S&OP
  • Identify the objectives and benefits of the S&OP process
  • Describe the five phases of the S&OP cycle
  • Recognize roles and responsibilities across different functions
  • Align demand, supply, and financial plans effectively
  • Prepare for successful implementation of S&OP within their organizations
  • Contribute to improved planning accuracy and business performance

 

Target Audience

  • Senior Management and Business Unit Leaders
  • Department Heads (Sales, Marketing, Operations, Finance, HR, IT)
  • Supply Chain and Planning Professionals
  • Anyone involved in forecasting, planning, and resource allocation

 

Training Outline

Day 1: Introduction to S&OP & Portfolio Management

  • Overview and definition of S&OP
  • Importance and business value of S&OP
  • Position within ERP and supply chain systems
  • Roles and responsibilities across functions
  • Introduction to the 5-step S&OP process
  • Managing product/service portfolios
  • New product introduction and product phase-out

Day 2: Demand Planning Phase

  • Objectives of demand planning
  • Forecasting vs. demand planning
  • Inputs and data requirements
  • Demand planning methodologies and logic
  • Outputs and communication of demand data
  • Demand planning exercises
  • Demand planning meetings and governance

Day 3: Supply & Resource Planning Phase

  • Objectives of supply and resource planning
  • Inputs and data requirements
  • Supply planning logic and methodologies
  • Resource planning and capacity considerations
  • Outputs and integration with demand plans
  • Practical exercises in supply and resource planning
  • Supply and resource planning meetings

Day 4: Integration & Reconciliation Phase

  • Aligning demand, supply, and financial plans
  • Identifying gaps between plans and budgets
  • Cross-functional collaboration and alignment
  • Pre-S&OP meeting structure and agenda
  • Financial integration and performance alignment
  • Preparing executive-level reports

Day 5: Executive S&OP & Continuous Improvement

  • Structure and governance of executive S&OP meetings
  • Reviewing demand-supply balance
  • Financial performance review
  • Decision-making and documentation
  • Continuous improvement of the S&OP cycle
  • Extending S&OP beyond operational levels
  • Technology and systems supporting S&OP

Sales & Marketing

Training Course: Sales and Operations Planning & Integrating the Business


Register Now
Quick Inquiry
Discount Group Download Brochure (53)

SM1035

20 - 24 Jul 2026

Madrid (Spain) -

Cost: 5775 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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