Sales & Marketing

Training Course: Sales and Operations Planning & Integrating the Business


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SM1035

19 - 23 May 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5250 € Euro

Introduction

This course is focused upon better business performance, through better planning and control of the business by top management. Sales & Operations Planning (S&OP) is the traditional name for the process, although some have tried to introduce alternative titles, such as Integrated Business Management and SOFplan – Sales, Operations, and Financial Planning. The process is about ensuring that the top-level plans in the business – covering product management, sales, marketing, operations, resources, finance, engineering, human resources, IT – are all balanced to achieve the strategic plans of the organization, in the medium to long term.

On successful completion of this workshop delegates will be able to:

  • Improved customer service
  • More consistent achievement of budget and business plan
  • Reduced inventory and/or better control of lead times
  • Becoming a ‘one number’ company, where everyone works to the same set of numbers
  • Improved communication throughout the organization; it has been suggested that S&OP is all about communication, communication, communication

Course Objectives of Sales and Operations Planning

  • To ensure that participants understand what Sales & Operations Planning is
  • To explain the objectives of the process, and the benefits that can be achieved
  • To describe the 5 phases of the monthly S&OP process, and to ensure that participants can recognize the appropriate people to be involved in each phase
  • To ensure that top management realize S&OP is their process; they are responsible for making it work for them
  • To realize that it is the preparation performed by people below the top-level that allows the process to work effectively and efficiently
  • To prepare people to go back to their companies, ready to implement S&OP
  • To plan for those implementations to be a success in achieving improved business performance

Course Process of Sales and Operations Planning

The course will explain the inputs to, the logic of, and the outputs from the S&OP process. Traditional slide presentations will be utilized. Exercises will be used to show how the logic of the spreadsheets works. There will be role plays to make people think about how they would react to specific circumstances. We encourage discussion at all times to ensure practical issues from individual organizations are exposed, discussed, and perhaps resolved. We will gradually develop the main critical issues that create an environment in which S&OP will succeed.

Course Benefits of Sales and Operations Planning

  • S&OP will help you develop better, more realistic medium to long term plans
  • Allowing you to better plan your acquisition of resources, across your planning horizon
  • Thus you will have better plans that will be executed closer to plan, which will improve customer service and increase profitability. Plans will be genuinely achievable, and customer demand will not just be a wish list
  • Top management will have a clear, recognized monthly process with which to plan and control the business
  • Top management will be better integrated to create and maintain one plan for the business, driving towards becoming a ‘one number company’
  • You will have more control over your inventory, lead times and order book levels
  • You will achieve your financial numbers more consistently

Course Results of Sales and Operations Planning

  • Individuals will recognize their roles within the S&OP process.
  • People will be able to better carry out their roles within the S&OP process.
  • They will be able to support each other in the development of realistic plans.
  • They will realize that people must be integrated across the business to achieve success.
  • Awareness of the need to reconcile each of the plans will become obvious.
  • People will be able to see the need to develop the big picture, and allow top management to review it each and every month in a structured process.

Course Outlines of Sales and Operations Planning

Day One

Introduction to Sales & Operations Planning

  • Why do organizations need S&OP?
  • Where does it fit in the hierarchy of ERP and Supply Chain systems?
  • What are the benefits that can be achieved?
  • Who does what?
  • An introduction to the 5 step Sales & Operations Planning process
  • Step 1 of the process
  • Managing the product or service portfolio
  • New product introduction, phasing out old products

Day Two

The Demand Planning Phase

  • What is the overall objective of demand planning?
  • The essential difference between forecasting and demand planning
  • The inputs to the demand planning process
  • The logic of demand planning
  • The outputs from demand planning – the data required to be passed on
  • A demand planning exercise
  • Demand planning & demand management
  • The demand planning meeting

Day Three

The Supply & Resource Planning Phase

  • What is the overall objective of supply and resource planning?
  • The inputs to the supply planning process
  • The logic of supply planning
  • The outputs from supply planning – the data required to be passed on
  • The inputs to resource planning
  • The logic of resource planning
  • The outputs from resource planning – the data to be passed on
  • A supply and resource planning exercise
  • The supply & resource planning meeting

Day Four

The Integration and Reconciliation Phase

  • What must be integrated?
  • What must be reconciled?
  • Who must be involved?
  • What is the agenda for the pre-S&OP meeting?
  • The importance of the financial numbers
  • Identifying gaps between the budget and the S&OP numbers, and discuss potential action plans to close the gaps
  • Planning the agenda for the executive S&OP meeting
  • Publishing the information for senior management

Day Five

The Executive Sales & Operations Planning Meeting

  • Who must be involved? Who runs the meeting?
  • The agenda for the S&OP meeting
  • The review of each family to consider the balance of demand and supply
  • The review of the overall financial numbers
  • Decisions to be taken, the minutes of the meeting
  • Identifying what can be improved in the next cycle
  • Beyond plant level S&OP
  • Software advances to support the process

 

Sales & Marketing

Training Course: Sales and Operations Planning & Integrating the Business


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

SM1035

19 - 23 May 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5250 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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