Special Courses

Training Course: Real Estate Marketing


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SC235188

25 - 29 May 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3575 € Euro

Introduction:

Real estate marketing is essential for success in the highly competitive real estate industry. This training program is designed to provide participants with comprehensive knowledge and practical skills in real estate marketing strategies and techniques.

Target Audience:

This training program is suitable for:

  • Real estate agents and brokers

  • Property developers

  • Marketing professionals looking to specialize in real estate

  • Anyone interested in entering the real estate industry

  • Real estate investors

Objectives:

By the end of this training program, participants should be able to:

  • Understand the fundamentals of real estate marketing.

  • Develop effective real estate marketing strategies.

  • Utilize digital marketing tools and techniques specific to real estate.

  • Master the art of property presentation and staging.

  • Analyze market trends and consumer behavior to make informed marketing decisions.

Outlines:

Day 1: Fundamentals of Real Estate Marketing

Introduction to Real Estate Marketing

  • Welcome and program overview

  • Importance of marketing in real estate

  • Key concepts and terminology

Market Research and Analysis

  • Conducting market research

  • Analyzing market trends and demographics

  • Identifying target audiences and buyer personas

Day 2: Marketing Strategies and Tools

Marketing Strategies for Real Estate

  • Creating a unique selling proposition (USP)

  • Developing a marketing plan

  • Building and managing a real estate brand

Online Marketing and Social Media

  • Utilizing social media for real estate

  • SEO and content marketing for real estate websites

  • Email marketing and lead generation

Day 3: Property Presentation and Staging

Property Presentation Techniques

  • Importance of property presentation

  • Staging tips and techniques

  • Professional photography and videography

Virtual Tours and Open Houses*

  • Virtual tour technology and best practices

  • Organizing successful open-house events

  • Demonstrations and hands-on exercises

Day 4: Legal and Ethical Considerations

Real Estate Laws and Regulations

  • Overview of real estate laws

  • Fair housing regulations

  • Legal and ethical responsibilities of real estate marketers

Managing Client Relationships

  • Effective communication with clients

  • Handling ethical dilemmas and conflicts of interest

  • Case studies and role-playing

Day 5: Marketing Campaigns and Analytics

Real Estate Marketing Campaigns

  • Creating effective marketing campaigns

  • Budgeting and ROI analysis

  • Tracking and measuring campaign success

Final Projects and Graduation

  • Participants present their marketing campaigns

  • Graduation ceremony and distribution of certificates

  • Networking and future opportunities

Special Courses

Training Course: Real Estate Marketing


Register Now
Quick Inquiry
Discount Group Download Brochure (39)

SC235188

25 - 29 May 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3575 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
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