23 - 27 Nov 2025
Cairo (Egypt)
Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel
Cost : 3875 € Euro
This program, designed by Global Horizon Training Center, focuses on the specialized skills and knowledge required to manage public relations (PR) effectively within a diplomatic context. It provides participants with the tools to promote a positive image of their mission or government, navigate complex diplomatic environments, and build trust with diverse stakeholders.
By the end of this program, participants will be able to:
Understand the unique role of PR in diplomatic contexts.
Develop and implement strategic PR plans for diplomatic missions.
Manage media relations and shape public perception effectively.
Communicate with cultural sensitivity and political awareness.
Address crises and challenges in diplomatic PR.
Strengthen the credibility and image of diplomatic missions.
Enhance the effectiveness of communication with stakeholders and media.
Build cross-cultural understanding and trust.
Improve crisis preparedness and response strategies.
Support national interests through strategic PR efforts.
Diplomats and embassy staff.
Public affairs and communication officers.
Government spokespersons and press attachés.
Professionals involved in international relations and external communication.
Anyone supporting diplomatic initiatives or representing government interests abroad.
Day 1: Foundations of Public Relations in Diplomacy
Defining PR in diplomatic work: objectives and challenges.
The role of PR in promoting national interests and soft power.
Stakeholder mapping: internal and external audiences.
Ethical considerations and cultural sensitivities.
Group discussion: comparing PR in corporate and diplomatic contexts.
Day 2: Strategic PR Planning for Diplomatic Missions
Elements of a PR strategy: objectives, messaging, and audience segmentation.
Aligning PR activities with mission goals and government policies.
Developing a communication plan: channels, timing, and content.
Incorporating cultural diplomacy and public diplomacy efforts.
Activity: drafting a mini PR plan for a sample diplomatic event.
Day 3: Media Relations and Engagement
Understanding the media landscape in host countries.
Building relationships with journalists and media outlets.
Preparing press releases, briefings, and talking points.
Conducting effective interviews and managing press conferences.
Role play: simulating a press briefing for a diplomatic announcement.
Day 4: Public Speaking and Cross-Cultural Communication
Enhancing presentation and public speaking skills.
Tailoring messages for cross-cultural audiences.
Building trust and credibility in diplomatic communication.
Managing language barriers and cultural misunderstandings.
Activity: preparing and delivering a short diplomatic speech.
Day 5: Crisis Communication and Reputation Management
Principles of crisis communication in diplomatic contexts.
Developing a crisis communication plan and spokesperson protocols.
Managing misinformation and public perception during crises.
Case studies of diplomatic PR crises and lessons learned.
Wrap-up: creating an action plan for diplomatic PR effectiveness.