Special Courses

Training Course: Public Relations in Diplomatic Work


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SC236018

23 - 27 Nov 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3875 € Euro

Introduction

This program, designed by Global Horizon Training Center, focuses on the specialized skills and knowledge required to manage public relations (PR) effectively within a diplomatic context. It provides participants with the tools to promote a positive image of their mission or government, navigate complex diplomatic environments, and build trust with diverse stakeholders.

 

Objectives

By the end of this program, participants will be able to:

  • Understand the unique role of PR in diplomatic contexts.

  • Develop and implement strategic PR plans for diplomatic missions.

  • Manage media relations and shape public perception effectively.

  • Communicate with cultural sensitivity and political awareness.

  • Address crises and challenges in diplomatic PR.

 

Organizational Impact

  • Strengthen the credibility and image of diplomatic missions.

  • Enhance the effectiveness of communication with stakeholders and media.

  • Build cross-cultural understanding and trust.

  • Improve crisis preparedness and response strategies.

  • Support national interests through strategic PR efforts.

 

Target Audience

  • Diplomats and embassy staff.

  • Public affairs and communication officers.

  • Government spokespersons and press attachés.

  • Professionals involved in international relations and external communication.

  • Anyone supporting diplomatic initiatives or representing government interests abroad.

 

Training Program Outline

 

Day 1: Foundations of Public Relations in Diplomacy

  • Defining PR in diplomatic work: objectives and challenges.

  • The role of PR in promoting national interests and soft power.

  • Stakeholder mapping: internal and external audiences.

  • Ethical considerations and cultural sensitivities.

  • Group discussion: comparing PR in corporate and diplomatic contexts.

 

Day 2: Strategic PR Planning for Diplomatic Missions

  • Elements of a PR strategy: objectives, messaging, and audience segmentation.

  • Aligning PR activities with mission goals and government policies.

  • Developing a communication plan: channels, timing, and content.

  • Incorporating cultural diplomacy and public diplomacy efforts.

  • Activity: drafting a mini PR plan for a sample diplomatic event.

 

Day 3: Media Relations and Engagement

  • Understanding the media landscape in host countries.

  • Building relationships with journalists and media outlets.

  • Preparing press releases, briefings, and talking points.

  • Conducting effective interviews and managing press conferences.

  • Role play: simulating a press briefing for a diplomatic announcement.

 

Day 4: Public Speaking and Cross-Cultural Communication

  • Enhancing presentation and public speaking skills.

  • Tailoring messages for cross-cultural audiences.

  • Building trust and credibility in diplomatic communication.

  • Managing language barriers and cultural misunderstandings.

  • Activity: preparing and delivering a short diplomatic speech.

 

Day 5: Crisis Communication and Reputation Management

  • Principles of crisis communication in diplomatic contexts.

  • Developing a crisis communication plan and spokesperson protocols.

  • Managing misinformation and public perception during crises.

  • Case studies of diplomatic PR crises and lessons learned.

  • Wrap-up: creating an action plan for diplomatic PR effectiveness.

Special Courses

Training Course: Public Relations in Diplomatic Work


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC236018

23 - 27 Nov 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3875 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
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