Special Courses

Training Course: Public Relations in Diplomatic Work


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SC236018

15 - 19 Dec 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 6000 € Euro

Introduction

This program, designed by Global Horizon Training Center, focuses on the specialized skills and knowledge required to manage public relations (PR) effectively within a diplomatic context. It provides participants with the tools to promote a positive image of their mission or government, navigate complex diplomatic environments, and build trust with diverse stakeholders.

 

Objectives

By the end of this program, participants will be able to:

  • Understand the unique role of PR in diplomatic contexts.

  • Develop and implement strategic PR plans for diplomatic missions.

  • Manage media relations and shape public perception effectively.

  • Communicate with cultural sensitivity and political awareness.

  • Address crises and challenges in diplomatic PR.

 

Organizational Impact

  • Strengthen the credibility and image of diplomatic missions.

  • Enhance the effectiveness of communication with stakeholders and media.

  • Build cross-cultural understanding and trust.

  • Improve crisis preparedness and response strategies.

  • Support national interests through strategic PR efforts.

 

Target Audience

  • Diplomats and embassy staff.

  • Public affairs and communication officers.

  • Government spokespersons and press attachés.

  • Professionals involved in international relations and external communication.

  • Anyone supporting diplomatic initiatives or representing government interests abroad.

 

Training Program Outline

 

Day 1: Foundations of Public Relations in Diplomacy

  • Defining PR in diplomatic work: objectives and challenges.

  • The role of PR in promoting national interests and soft power.

  • Stakeholder mapping: internal and external audiences.

  • Ethical considerations and cultural sensitivities.

  • Group discussion: comparing PR in corporate and diplomatic contexts.

 

Day 2: Strategic PR Planning for Diplomatic Missions

  • Elements of a PR strategy: objectives, messaging, and audience segmentation.

  • Aligning PR activities with mission goals and government policies.

  • Developing a communication plan: channels, timing, and content.

  • Incorporating cultural diplomacy and public diplomacy efforts.

  • Activity: drafting a mini PR plan for a sample diplomatic event.

 

Day 3: Media Relations and Engagement

  • Understanding the media landscape in host countries.

  • Building relationships with journalists and media outlets.

  • Preparing press releases, briefings, and talking points.

  • Conducting effective interviews and managing press conferences.

  • Role play: simulating a press briefing for a diplomatic announcement.

 

Day 4: Public Speaking and Cross-Cultural Communication

  • Enhancing presentation and public speaking skills.

  • Tailoring messages for cross-cultural audiences.

  • Building trust and credibility in diplomatic communication.

  • Managing language barriers and cultural misunderstandings.

  • Activity: preparing and delivering a short diplomatic speech.

 

Day 5: Crisis Communication and Reputation Management

  • Principles of crisis communication in diplomatic contexts.

  • Developing a crisis communication plan and spokesperson protocols.

  • Managing misinformation and public perception during crises.

  • Case studies of diplomatic PR crises and lessons learned.

  • Wrap-up: creating an action plan for diplomatic PR effectiveness.

Special Courses

Training Course: Public Relations in Diplomatic Work


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC236018

15 - 19 Dec 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 6000 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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