Special Courses

Training Course: Public Relations in Diplomatic Work


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC236018

21 - 25 Sep 2025

Dubai (UAE)

Hotel : Residence Inn by Marriott Sheikh Zayed Road, Dubai

Cost : 4900 € Euro

Introduction

This program, designed by Global Horizon Training Center, focuses on the specialized skills and knowledge required to manage public relations (PR) effectively within a diplomatic context. It provides participants with the tools to promote a positive image of their mission or government, navigate complex diplomatic environments, and build trust with diverse stakeholders.

 

Objectives

By the end of this program, participants will be able to:

  • Understand the unique role of PR in diplomatic contexts.

  • Develop and implement strategic PR plans for diplomatic missions.

  • Manage media relations and shape public perception effectively.

  • Communicate with cultural sensitivity and political awareness.

  • Address crises and challenges in diplomatic PR.

 

Organizational Impact

  • Strengthen the credibility and image of diplomatic missions.

  • Enhance the effectiveness of communication with stakeholders and media.

  • Build cross-cultural understanding and trust.

  • Improve crisis preparedness and response strategies.

  • Support national interests through strategic PR efforts.

 

Target Audience

  • Diplomats and embassy staff.

  • Public affairs and communication officers.

  • Government spokespersons and press attachés.

  • Professionals involved in international relations and external communication.

  • Anyone supporting diplomatic initiatives or representing government interests abroad.

 

Training Program Outline

 

Day 1: Foundations of Public Relations in Diplomacy

  • Defining PR in diplomatic work: objectives and challenges.

  • The role of PR in promoting national interests and soft power.

  • Stakeholder mapping: internal and external audiences.

  • Ethical considerations and cultural sensitivities.

  • Group discussion: comparing PR in corporate and diplomatic contexts.

 

Day 2: Strategic PR Planning for Diplomatic Missions

  • Elements of a PR strategy: objectives, messaging, and audience segmentation.

  • Aligning PR activities with mission goals and government policies.

  • Developing a communication plan: channels, timing, and content.

  • Incorporating cultural diplomacy and public diplomacy efforts.

  • Activity: drafting a mini PR plan for a sample diplomatic event.

 

Day 3: Media Relations and Engagement

  • Understanding the media landscape in host countries.

  • Building relationships with journalists and media outlets.

  • Preparing press releases, briefings, and talking points.

  • Conducting effective interviews and managing press conferences.

  • Role play: simulating a press briefing for a diplomatic announcement.

 

Day 4: Public Speaking and Cross-Cultural Communication

  • Enhancing presentation and public speaking skills.

  • Tailoring messages for cross-cultural audiences.

  • Building trust and credibility in diplomatic communication.

  • Managing language barriers and cultural misunderstandings.

  • Activity: preparing and delivering a short diplomatic speech.

 

Day 5: Crisis Communication and Reputation Management

  • Principles of crisis communication in diplomatic contexts.

  • Developing a crisis communication plan and spokesperson protocols.

  • Managing misinformation and public perception during crises.

  • Case studies of diplomatic PR crises and lessons learned.

  • Wrap-up: creating an action plan for diplomatic PR effectiveness.

Special Courses

Training Course: Public Relations in Diplomatic Work


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC236018

21 - 25 Sep 2025

Dubai (UAE) - Residence Inn by Marriott Sheikh Zayed Road, Dubai

Hotel : Residence Inn by Marriott Sheikh Zayed Road, Dubai

Cost: 4900 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
 22 Portman Square, Marylebone, London W1H 7BG, UK
 3 Oudai street, Aldouki, Giza, Giza Governorate, Egypt
 0020233379764
 00201095004484
 00201102960555
 00201102960666
 19 Mayıs Mahallesi, 19 Mayis Street No 2 Sisli, 34360 Istanbul/Turkey
 00905357839460
 Australia Street, Raouche Beirut, Lebanon .، Beirut, Lebanon
 0096181746278
 811 Massachusetts Avenue, Boston, Massachusetts, 02118, USA
 6 Beirut Street - Fifth Circle Abdoun, P.O. Box 831370, 11183 Amman, Jordan
Copyright Global Horizon Training Center © 2019