Special Courses

Training Course: Public Relations in Diplomatic Work


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SC236018

26 - 30 Oct 2025

Istanbul (Turkey)

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost : 6000 € Euro

Introduction

This program, designed by Global Horizon Training Center, focuses on the specialized skills and knowledge required to manage public relations (PR) effectively within a diplomatic context. It provides participants with the tools to promote a positive image of their mission or government, navigate complex diplomatic environments, and build trust with diverse stakeholders.

 

Objectives

By the end of this program, participants will be able to:

  • Understand the unique role of PR in diplomatic contexts.

  • Develop and implement strategic PR plans for diplomatic missions.

  • Manage media relations and shape public perception effectively.

  • Communicate with cultural sensitivity and political awareness.

  • Address crises and challenges in diplomatic PR.

 

Organizational Impact

  • Strengthen the credibility and image of diplomatic missions.

  • Enhance the effectiveness of communication with stakeholders and media.

  • Build cross-cultural understanding and trust.

  • Improve crisis preparedness and response strategies.

  • Support national interests through strategic PR efforts.

 

Target Audience

  • Diplomats and embassy staff.

  • Public affairs and communication officers.

  • Government spokespersons and press attachés.

  • Professionals involved in international relations and external communication.

  • Anyone supporting diplomatic initiatives or representing government interests abroad.

 

Training Program Outline

 

Day 1: Foundations of Public Relations in Diplomacy

  • Defining PR in diplomatic work: objectives and challenges.

  • The role of PR in promoting national interests and soft power.

  • Stakeholder mapping: internal and external audiences.

  • Ethical considerations and cultural sensitivities.

  • Group discussion: comparing PR in corporate and diplomatic contexts.

 

Day 2: Strategic PR Planning for Diplomatic Missions

  • Elements of a PR strategy: objectives, messaging, and audience segmentation.

  • Aligning PR activities with mission goals and government policies.

  • Developing a communication plan: channels, timing, and content.

  • Incorporating cultural diplomacy and public diplomacy efforts.

  • Activity: drafting a mini PR plan for a sample diplomatic event.

 

Day 3: Media Relations and Engagement

  • Understanding the media landscape in host countries.

  • Building relationships with journalists and media outlets.

  • Preparing press releases, briefings, and talking points.

  • Conducting effective interviews and managing press conferences.

  • Role play: simulating a press briefing for a diplomatic announcement.

 

Day 4: Public Speaking and Cross-Cultural Communication

  • Enhancing presentation and public speaking skills.

  • Tailoring messages for cross-cultural audiences.

  • Building trust and credibility in diplomatic communication.

  • Managing language barriers and cultural misunderstandings.

  • Activity: preparing and delivering a short diplomatic speech.

 

Day 5: Crisis Communication and Reputation Management

  • Principles of crisis communication in diplomatic contexts.

  • Developing a crisis communication plan and spokesperson protocols.

  • Managing misinformation and public perception during crises.

  • Case studies of diplomatic PR crises and lessons learned.

  • Wrap-up: creating an action plan for diplomatic PR effectiveness.

Special Courses

Training Course: Public Relations in Diplomatic Work


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC236018

26 - 30 Oct 2025

Istanbul (Turkey) - DoubleTree by Hilton Istanbul Esentepe

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost: 6000 € Euro


  About Istanbul

Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.


  Things to do and places to visit in Istanbul

Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.

On a city break in Istanbul be sure to:

  • Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
  • Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
  • Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
  • Walk through the Basilica Cistern, an underground marvel built in the 4th century.
  • Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
  • Go shopping for exotic products and Turkish delights in the Spice Bazaar.
  • Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
  • Taste the diversity and flavor of Turkish cuisine.
  • Admire panoramas of the city from the Galata Tower.
  • Walk through Taksim Square, the city's dynamic square that never sleeps.
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