Special Courses

Training Course: Public Relations in Diplomatic Work


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SC236018

29 Jun - 3 Jul 2025

Manama (Bahrain)

Hotel : Fraser Suites

Cost : 4900 € Euro

Introduction

This program, designed by Global Horizon Training Center, focuses on the specialized skills and knowledge required to manage public relations (PR) effectively within a diplomatic context. It provides participants with the tools to promote a positive image of their mission or government, navigate complex diplomatic environments, and build trust with diverse stakeholders.

 

Objectives

By the end of this program, participants will be able to:

  • Understand the unique role of PR in diplomatic contexts.

  • Develop and implement strategic PR plans for diplomatic missions.

  • Manage media relations and shape public perception effectively.

  • Communicate with cultural sensitivity and political awareness.

  • Address crises and challenges in diplomatic PR.

 

Organizational Impact

  • Strengthen the credibility and image of diplomatic missions.

  • Enhance the effectiveness of communication with stakeholders and media.

  • Build cross-cultural understanding and trust.

  • Improve crisis preparedness and response strategies.

  • Support national interests through strategic PR efforts.

 

Target Audience

  • Diplomats and embassy staff.

  • Public affairs and communication officers.

  • Government spokespersons and press attachés.

  • Professionals involved in international relations and external communication.

  • Anyone supporting diplomatic initiatives or representing government interests abroad.

 

Training Program Outline

 

Day 1: Foundations of Public Relations in Diplomacy

  • Defining PR in diplomatic work: objectives and challenges.

  • The role of PR in promoting national interests and soft power.

  • Stakeholder mapping: internal and external audiences.

  • Ethical considerations and cultural sensitivities.

  • Group discussion: comparing PR in corporate and diplomatic contexts.

 

Day 2: Strategic PR Planning for Diplomatic Missions

  • Elements of a PR strategy: objectives, messaging, and audience segmentation.

  • Aligning PR activities with mission goals and government policies.

  • Developing a communication plan: channels, timing, and content.

  • Incorporating cultural diplomacy and public diplomacy efforts.

  • Activity: drafting a mini PR plan for a sample diplomatic event.

 

Day 3: Media Relations and Engagement

  • Understanding the media landscape in host countries.

  • Building relationships with journalists and media outlets.

  • Preparing press releases, briefings, and talking points.

  • Conducting effective interviews and managing press conferences.

  • Role play: simulating a press briefing for a diplomatic announcement.

 

Day 4: Public Speaking and Cross-Cultural Communication

  • Enhancing presentation and public speaking skills.

  • Tailoring messages for cross-cultural audiences.

  • Building trust and credibility in diplomatic communication.

  • Managing language barriers and cultural misunderstandings.

  • Activity: preparing and delivering a short diplomatic speech.

 

Day 5: Crisis Communication and Reputation Management

  • Principles of crisis communication in diplomatic contexts.

  • Developing a crisis communication plan and spokesperson protocols.

  • Managing misinformation and public perception during crises.

  • Case studies of diplomatic PR crises and lessons learned.

  • Wrap-up: creating an action plan for diplomatic PR effectiveness.

Special Courses

Training Course: Public Relations in Diplomatic Work


Register Now
Quick Inquiry
Discount Group Download Brochure  

SC236018

29 Jun - 3 Jul 2025

Manama (Bahrain) - Fraser Suites

Hotel : Fraser Suites

Cost: 4900 € Euro

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