Public Relations Concepts

• Roles and Situations
• Qualities for Successful Public Relations Staff

Public Relations and Communication

• The Public Relations Officer as Communicator
• Exchange of Messages
• Models of Communication Process
• Importance of Body Language in Public Relations

Public Relations Responsibilities

• Corporate Image Identity and Reputation
• Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

• Relations with the Media
• Preparing Press Kits
• Preparing Press Releases
• Conducting Press Conferences
• Dealing with the Media
• Building Good Relationships with the Media

Presentation Skills and Techniques in Public Relations

• Preparation
• Rehearsal
• Presentation

Public Relations Written Skills

• Editorial, Layout and Production Techniques
• Writing Memos and Reports
• Preparing Newsletters
• Designing and Preparing Brochures

The Public Relations Promotional Role

• Public Relations Role in Marketing and Advertising
• Sponsorship and Promotions
• Organizing Exhibitions
• Media Coverage