Program Objectives:
By the end of the program, participants will be able to:
- Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
- Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
- Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
- Improve their awareness of the main media skills in Public Relations.
Program Outline:
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Public Relations Concepts
Public Relations and Communication
Public Relations Responsibilities
Public Relations and the Media
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Presentation Skills and Techniques in Public Relations
Public Relations Written Skills
The Public Relations Promotional Role
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