PR & Customer Service

Training Course: Public Relations and Media Skills


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RR5017

23 Jun - 4 Jul 2025

London (UK)

Hotel : Landmark Office Space - Oxford Street

Cost : 8400 € Euro

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.

Program Outline:

Public Relations Concepts

  • Roles and Situations
  • Qualities for Successful Public Relations Staff

Public Relations and Communication

  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public Relations

Public Relations Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media

 

Presentation Skills and Techniques in Public Relations

  • Preparation
  • Rehearsal
  • Presentation

Public Relations Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

The Public Relations Promotional Role

  • Public Relations Role in Marketing and Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage

 

PR & Customer Service

Training Course: Public Relations and Media Skills


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

RR5017

23 Jun - 4 Jul 2025

London (UK) - Landmark Office Space - Oxford Street

Hotel : Landmark Office Space - Oxford Street

Cost: 8400 € Euro


  About London

The UK capital of London is a city that combines the old and the new. It is as equally famous for the latest fashion and innovation as it is for its impressive heritage. London's attractions range from the Royal Palace to the DIY atmosphere of its markets. It is also a picturesque city of parks and of course, the majestic Thames River. The city extends for miles beyond its ancient core and each neighborhood has its own charming atmosphere for visitors to explore. London also wears its status as a world city proudly and the influence of different cultures is plain to see in the food and fashion of the capital.


  Things to do and places to visit in London

With so many attractions in London, anyone can find something to delight them. Art lovers will enjoy the world-renowned museums and galleries, most of which are free. Sports fans are spoilt for choice by the city's array of football clubs. Theatre and music fans have a vast list of venues to visit, whilst shopaholics have Harrods, Oxford Street, Camden and much more to look forward to after arranging flights to London.

Some unmissable London attractions include:

  • Seeing priceless masterpieces in the Tate Britain or the National Gallery.
  • Watching the changing of the guard at Buckingham Palace.
  • Visiting Trafalgar Square's famous monument.
  • Marveling at the Crown Jewels in the Tower of London.
  • Getting a bird's eye view of the city from the London Eye.
  • Tasting one of Brick Lane's famous curries.
  • Browsing the exclusive shops of Knightsbridge.
  • Visiting a market – Spitalfields for antiques, Camden for clothes or Borough Market for street food.
  • Admiring design from around the world in the Victoria and Albert Museum.
  • Looking for clues at the home of fiction's most famous detective, Sherlock Holmes.
  • Strolling through one of the lovely parks, including Hyde Park, St James' Park or Kew Gardens.
  • Eating Britain's most famous dish, fish and chips.
  • Watching the street performers in Covent Garden.
  • Enjoying the views at a South Bank cafe.
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