PR & Customer Service

Training Course: Public Relations and Media Skills


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Discount Group Download Brochure (36)

RR5017

30 Jun - 11 Jul 2025

Kuala Lumpur (Malaysia)

Hotel : Royale Chulan Kuala Lumpur

Cost : 8400 € Euro

Program Objectives:

By the end of the program, participants will be able to:

  • Analyze and assess the latest public relations concepts and strategies in a variety of contexts.
  • Appraise certain public relations techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key public relations skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Improve their awareness of the main media skills in Public Relations.

Program Outline:

Public Relations Concepts

  • Roles and Situations
  • Qualities for Successful Public Relations Staff

Public Relations and Communication

  • The Public Relations Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Importance of Body Language in Public Relations

Public Relations Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Dealing with the Media
  • Building Good Relationships with the Media

 

Presentation Skills and Techniques in Public Relations

  • Preparation
  • Rehearsal
  • Presentation

Public Relations Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos and Reports
  • Preparing Newsletters
  • Designing and Preparing Brochures

The Public Relations Promotional Role

  • Public Relations Role in Marketing and Advertising
  • Sponsorship and Promotions
  • Organizing Exhibitions
  • Media Coverage

 

PR & Customer Service

Training Course: Public Relations and Media Skills


Register Now
Quick Inquiry
Discount Group Download Brochure (36)

RR5017

30 Jun - 11 Jul 2025

Kuala Lumpur (Malaysia) - Royale Chulan Kuala Lumpur

Hotel : Royale Chulan Kuala Lumpur

Cost: 8400 € Euro


  About Kuala Lumpur

If you are not the type to laze around during your vacation and prefer a full schedule, visiting a capital city is a good idea! You won’t be short of activities to fill your days and may choose from museums, shops, amusement parks, theaters, restaurants, or even festivals. Don’t know where to go? Look no further! Kuala Lumpur, in Malaysia, has a wide range of things to do there. Whether traveling alone, with someone else, your family, or even friends, you will surely find what to do.

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