Public Relations Concepts

• Roles and Situations

• Qualities for Successful Public Relations Staff

Public Relations and Communication

• The Public Relations Officer as Communicator

• Exchange of Messages

• Models of Communication Process

• Importance of Body Language in Public Relations

Public Relations Responsibilities

• Corporate Image Identity and Reputation

• Public and Community Oriented Activities Aimed at Internal and External Public

Public Relations and the Media

• Relations with the Media

• Preparing Press Kits

• Preparing Press Releases

• Conducting Press Conferences

• Dealing with the Media

• Building Good Relationships with the Media

Presentation Skills and Techniques in Public Relations

• Preparation

• Rehearsal

• Presentation

Public Relations Written Skills

• Editorial, Layout and Production Techniques

• Writing Memos and Reports

• Preparing Newsletters

• Designing and Preparing Brochures

The Public Relations Promotional Role

• Public Relations Role in Marketing and Advertising

• Sponsorship and Promotions

• Organizing Exhibitions

• Media Coverage