Introduction
PR and Communications are at the heart of the business performance. Modern methods, tools, and channels have greatly increased the speed in which communications can be experienced, from local to global. In this conference you will learn:
- The tools and techniques required to manage reputation in a complex media environment
- How to manage knowledge within the business for effective media management
- How to shape external perceptions of your organization by first-class corporate internal communications
- How to develop a strategic approach and a clear plan of action
Course Objectives of Public Relations & Corporate Communications
- To set Corporate Affairs in strategic anticipatory and effective context
- To develop an understanding of stakeholder programs for regular, focused communication
- Examine the development of Corporate Affairs tools
- Understanding the development of strategy/plans/tactics and coordinating these
- Evaluation and the use of research
Course Methodology of Public Relations & Corporate Communications
This course is an intensive, updating program illustrated throughout with practical examples. It concentrates on practitioner skills, tools, and techniques for the effective management of these important business functions.
Course Summary of Public Relations & Corporate Communications
The Course looks at a variety of corporate communications tools and models before examining in detail the potential value and role of key stakeholders in the corporate affairs/PR process. It looks at approaches that will permeate the whole organization as well as the specialist disciplines within PR and communications. Firmly establishing the place of PR in the company, the program looks at the contributions that can be measured. Participants will pull together all of the program content into an action plan which can be discussed with top management.
Course Outlines of Public Relations & Corporate Communications
Day 1: Introduction and Welcome: The Power of Communication
- Introduction and welcome
- Course programmed, design and options
- Opening exercise: Goal setting
- Corporate Affairs and Public Affairs approaches
- Corporate identity and image
- Corporate communications overview and strategy
- External reputation management Communication as a change agent
- Communication as a goal for all managers
Day 2: From the Inside Out: Crafting Consistent Messages
- Internal communications
- Family and friends as Stakeholder
- Measuring emotional capital
- Communications channels mapping and monitoring
- Setting internal communications goals
- New media for rapid interaction
- Champions, opinion formers, and incentivization
- The place of the company magazine/newsletter
- The multinational internal communications program
- Commitment from internal decision-makers
Day 3: Risks and Threats: Their Identification and Management
- Single issue politics
- Special interest groups
- Whistleblowers and the rules of disclosure
- External opinion formers
- Cause-related PR and core values
- Campaigns, their design, and planning
- A crisis management toolkit
- Stakeholder interest inventories
- Opinion former networks
Day 4: Corporate Affair/PR in the Corporate Mix
- PR in the communications mix
- PR in the marketing mix
- Direct response PR
- Financial PR
- PR and strategy
- Brand PR
- Persuasion measurement techniques
- Integrating PR/Communications and marketing plans
- The art of leveraging
- Corporate affairs and customer relations
Day 5: Powerful and Persuasive Action Planning
- Measurement of performance: bottom-line impact
- Translating strategy to tactics
- Horizons for PR and corporate affairs development
- Tools and Techniques summary: a tactical inventory
- Recruiting allies: a networking approach
- Justifying the plan and convincing top management
- Making the most of other disciplines to maximize results
- Individual and group consultancy
- Further sources of help and information
About Madrid
Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.
Things to do and places to visit in Madrid
The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.
When visiting Madrid, be sure to:
- See the superb collection of art is the Museo del Prado.
- Stroll down the Gran Via.
- Enjoy the atmosphere of the Plaza Mayor.
- Wander through the stunning gardens of the Parque del Buen Retiro.
- See the beautiful mansion of the Museo Lazaro Galdiano.
- Find quirky fashions in the Fuencarral market.
- Try some of the many different tapas dishes.
- Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
- See the breathtaking Basilica de San Francisco El Grande.
- Wander the Casa de Campo park, which is five times the size of Central Park.
- Shop in the luxury boutiques of the Golden Mile.
- Look for bargains at the El Rasto flea market.
- See Picasso's Guernica in the Reina Sofia museum.
- Snack on churros with chocolate.