Special Courses

Training Course: Promoting Heritage Cities: Balancing Tourism and Preservation of Archaeological Sites


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SC235503

19 - 23 Jan 2025

Istanbul (Turkey)

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost : 5775 € Euro

Introduction:

In today’s world, tourism has become a powerful tool for fostering economic and social growth, with heritage cities and archaeological sites playing a central role in attracting tourists. However, this type of tourism poses significant challenges related to the preservation of cultural and archaeological heritage. Many heritage sites around the world are under excessive pressure due to the large increase in tourist numbers, leading to tangible threats to these sites on both environmental and cultural levels. This raises the need to develop sustainable marketing strategies aimed at attracting tourists while preserving these sites for future generations.

This training program seeks to equip participants with the tools and skills necessary to develop marketing plans that contribute to promoting sustainable tourism in heritage cities, with a focus on protecting historical and archaeological landmarks. Modern marketing techniques will be reviewed, integrated with environmental and cultural sustainability concepts to ensure a balance between attracting tourists and preserving heritage sites.

The program will focus on real-world examples, allowing participants to understand the challenges and opportunities available to them. A range of actionable strategies will be presented to help them achieve success in their fields while safeguarding cultural heritage.

This program offers a unique opportunity for participants to explore how to promote their tourist cities in ways that respect and protect cultural heritage. It aims to develop new insights that combine innovation with cultural identity preservation, making marketing a tool to enhance historical values, not at their expense.

Program Objectives:

  1. Understand the principles of sustainable marketing in heritage tourism.

  2. Recognize the challenges associated with preserving archaeological sites while promoting tourism.

  3. Apply effective marketing strategies that balance attracting tourists and protecting heritage sites.

  4. Improve capabilities in managing marketing campaigns for tourist cities.

  5. Increase awareness of the importance of cultural heritage preservation within the context of tourism marketing.

Target Audience:

  • Marketing managers in the tourism sector.

  • Cultural heritage officials.

  • Archaeological preservation experts.

  • Employees in tourism and heritage authorities.

  • Consultants in marketing and heritage.

  • Representatives of municipalities and local councils in heritage cities.

Course Outline:

Day 1:

Introduction to Sustainable Tourism and Cultural Heritage

  • Concepts and foundations of sustainable tourism.

  • The importance of preserving cultural heritage.

  • The role of marketing in promoting the sustainability of tourist cities.

Day 2:

Challenges in Marketing Heritage Tourist Cities

  • Environmental and cultural challenges.

  • Case studies of heritage tourist cities.

  • Global strategies for preserving heritage sites.

Day 3:

Sustainable Marketing Strategies for Archaeological Sites

  • Developing an integrated marketing strategy.

  • Tools and techniques used in sustainable marketing.

  • Successful case studies.

Day 4:

Managing Marketing Campaigns for Tourist Cities

  • How to plan successful marketing campaigns.

  • Using social media for tourism promotion.

  • Digital promotion techniques for heritage sites.

Day 5:

Balancing Tourist Attraction and Heritage Preservation

  • The importance of balancing tourism development and heritage protection.

  • Partnerships with local and international entities.

  • Developing sustainable action plans to protect heritage while promoting tourism.

Special Courses

Training Course: Promoting Heritage Cities: Balancing Tourism and Preservation of Archaeological Sites


Register Now
Quick Inquiry
Discount Group Download Brochure (39)

SC235503

19 - 23 Jan 2025

Istanbul (Turkey) - DoubleTree by Hilton Istanbul Esentepe

Hotel : DoubleTree by Hilton Istanbul Esentepe

Cost: 5775 € Euro


  About Istanbul

Few places compare to the vibrant, cosmopolitan city of Istanbul, whose enormous size straddles both Europe and Asia, forming a bridge between western and eastern cultures. Resting upon the natural harbor of the Golden Horn, the skyline of the once-Constantinople is pierced with minarets and ancient monuments that embody centuries of history. While it is brimming with historical landmarks and colorful markets, modern Istanbul is also well represented through its contemporary art scene, European-style café culture, world-class dining venues.


  Things to do and places to visit in Istanbul

Istanbul is teeming with attractions and landmarks from historic sights and unique cuisine to lively markets and unmistakable culture. It is a thriving city, with a myriad of things to do that skillfully manage to blend every aspect of both the contemporary and the historical world.

On a city break in Istanbul be sure to:

  • Visit a hammam, a traditional Turkish bath, whose origins date back to Roman times.
  • Marvel at the Hagia Sophia, Süleymaniye Mosque and Blue Mosque, Istanbul's most spectacular monuments that dominate the skyline.
  • Explore the Topkapi Palace Museum, one of Istanbul's most visited museums, home to over 80,000 artifacts.
  • Walk through the Basilica Cistern, an underground marvel built in the 4th century.
  • Be dazzled by the Grand Bazaar, one of the world's oldest and largest covered markets.
  • Go shopping for exotic products and Turkish delights in the Spice Bazaar.
  • Cross the bridge connecting Europe and Asia against the backdrop of the Bosphorus, or take a Bosphorus cruise.
  • Taste the diversity and flavor of Turkish cuisine.
  • Admire panoramas of the city from the Galata Tower.
  • Walk through Taksim Square, the city's dynamic square that never sleeps.
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