Special Courses

Training Course: Promoting Heritage Cities: Balancing Tourism and Preservation of Antiquities


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SC235538

2 - 6 Mar 2025

Dubai (UAE)

Cost : 4565 € Euro

Introduction:

In our contemporary world, tourism has become a powerful tool for promoting economic and social growth. Heritage cities and historical sites form a crucial part of tourist attractions. However, this type of tourism poses significant challenges regarding the need to preserve cultural and archaeological heritage. Many heritage sites worldwide suffer from excessive pressure due to the large increase in tourist numbers, leading to tangible threats to these sites on both environmental and cultural levels. Therefore, the need arises to develop sustainable marketing strategies aimed at attracting tourists while preserving these sites for future generations.

This training program aims to equip participants with the tools and skills necessary to develop marketing plans that promote sustainable tourism in heritage cities while focusing on protecting historical and archaeological landmarks. Modern marketing techniques will be reviewed and integrated with environmental and cultural sustainability concepts to ensure a balance between attracting tourists and preserving heritage sites.

The program will focus on real-world examples, allowing participants to understand the challenges and opportunities available to them. A set of actionable strategies will be presented to enable them to succeed in their fields while preserving cultural heritage.

This program offers participants a unique opportunity to explore how to promote their tourist cities in ways that respect and protect cultural heritage. It aims to develop new perspectives that combine innovation with preserving cultural identity, making marketing a tool for enhancing historical values, not at their expense.

Objectives:

  • Understand the foundations of sustainable marketing in heritage tourism.

  • Identify the challenges related to preserving antiquities alongside tourism promotion.

  • Apply effective and balanced marketing strategies between attracting tourists and protecting heritage sites.

  • Enhance capabilities in managing tourism city marketing campaigns.

  • Raise awareness of the importance of cultural heritage preservation in the context of tourism marketing.

Target Audience:

  • Marketing managers in the tourism sector.

  • Cultural heritage officials.

  • Antiquities protection experts.

  • Employees in tourism and heritage organizations.

  • Marketing and heritage consultants.

  • Representatives from municipalities and local councils in heritage cities.

Outlines:

Day 1:

Introduction to Sustainable Tourism and Cultural Heritage

  • Concepts and foundations of sustainable tourism.

  • The importance of preserving cultural heritage.

  • The role of marketing in enhancing the sustainability of tourist cities.

Day 2:

Challenges in Marketing Heritage Tourist Cities

  • Environmental and cultural challenges.

  • Case studies of heritage tourist cities.

  • Global strategies for heritage preservation.

Day 3:

Sustainable Marketing Strategies for Heritage Sites

  • Developing an integrated marketing strategy.

  • Tools and techniques used in sustainable marketing.

  • Practical case studies of successful campaigns.

Day 4:

Managing Marketing Campaigns for Tourist Cities

  • How to plan successful marketing campaigns.

  • Using social media in tourism promotion.

  • Digital promotion techniques for heritage sites.

Day 5:

Balancing Tourism Attraction and Heritage Preservation

  • The importance of balancing tourism development and heritage protection.

  • Partnerships with local and international organizations.

  • Preparing sustainable action plans to protect heritage while promoting tourism.

Special Courses

Training Course: Promoting Heritage Cities: Balancing Tourism and Preservation of Antiquities


Register Now
Quick Inquiry
Discount Group Download Brochure (41)

SC235538

2 - 6 Mar 2025

Dubai (UAE) -

Cost: 4565 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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