Introduction:

Global Horizon Training Center is proud to offer this comprehensive 5-day training program on Product Management. This program is designed to equip participants with the necessary knowledge and skills to effectively manage the entire lifecycle of a product, from conception to launch, growth, and eventual decline. Through a combination of lectures, case studies, group discussions, and hands-on exercises, participants will gain a thorough understanding of the principles and best practices of Product Management.

Objectives:

• Understand the fundamentals of Product Management

• Learn how to identify and validate market opportunities

• Develop a product roadmap and go-to-market strategy

• Learn how to effectively manage product development teams and processes

• Understand how to measure product success and optimize product performance

Target Audience:

This training program is designed for individuals who are involved in Product Management or those who are interested in pursuing a career in this field.
This includes product managers, product owners, project managers, business analysts, marketing professionals, and entrepreneurs.

Outlines:

Day 1:

• Introduction to Product Management

• Understanding the Market and Customer Needs

• Identifying and Validating Market Opportunities

• Conducting Market Research and Analysis

Day 2:

• Defining Product Vision and Strategy

• Developing a Product Roadmap

• Creating a Go-to-Market Plan

• Pricing Strategies and Revenue Models

Day 3:

• Agile Product Development

• Managing Product Development Teams

• Product Development Processes and Methods

• Prototyping and MVPs

Day 4:

• Product Launch Strategies

• Product Marketing and Sales

• Customer Acquisition and Retention

• Product Performance Metrics

Day 5:

• Product Optimization and Iteration

• Managing Product Portfolios

• Product Management Best Practices

• Course Summary and Evaluation