Sales & Marketing

Training Course: Media and Advertising Campaign Planning


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM236028

20 - 24 Oct 2025

Madrid (Spain)

Hotel : Pestana CR7 Gran Vía

Cost : 5500 € Euro

Introduction

In an era defined by rapid digital transformation and a hyper-connected audience, successful media and advertising campaign planning is not just about creativity—it's about strategy, precision, and impact. The “Media and Advertising Campaign Planning” training program, developed by Global Horizon Training Center, is designed to provide professionals in managerial roles with the essential knowledge and tools to plan, execute, and evaluate high-performance media campaigns across traditional and digital platforms.

This comprehensive course enables managers to align marketing strategies with business goals, segment target audiences effectively, craft compelling messages, select the right media mix, and measure ROI with confidence. As advertising budgets continue to shift toward digital and performance-driven models, there’s a growing demand for managers who can lead campaigns with both creativity and data-backed decisions.

Objectives

By the end of this program, participants will be able to:

  • Understand the full lifecycle of media and advertising campaign planning.

  • Analyze market trends and consumer behavior to develop targeted campaigns.

  • Define campaign objectives, messaging, budgets, timelines, and KPIs.

  • Select and integrate media channels (TV, radio, print, digital, social media, OOH).

  • Build cross-platform campaign strategies and calendars.

  • Manage agency relationships and media buying processes effectively.

  • Monitor campaign performance and optimize based on analytics and insights.

  • Lead integrated advertising efforts across departments and stakeholders.

Course Methodology

The course uses an interactive and hands-on approach, combining:

  • Expert-led Sessions – Theoretical and strategic guidance by media professionals.

  • Real-World Case Studies – Analysis of successful and failed campaigns.

  • Group Workshops & Simulations – Campaign development exercises and presentations.

  • Toolkits and Templates – Practical materials to implement campaigns post-course.

  • Role Playing – Client and agency dynamics in planning and pitching.

  • Interactive Media Planning Tools – Exposure to planning software and media calendars.

Organizational Impact

Organizations that invest in this training will gain:

  • Stronger strategic alignment between marketing, branding, and business goals.

  • Increased campaign ROI through data-driven planning and execution.

  • More consistent and coherent brand messaging across all platforms.

  • Enhanced internal collaboration between marketing, digital, and communications teams.

  • Higher levels of audience engagement and brand awareness.

  • Reduced waste in media spend through effective channel selection and targeting.

Target Audience

This program is tailored for:

  • Marketing and Brand Managers

  • Corporate Communications Managers

  • Advertising and Media Planning Professionals

  • Campaign and Digital Marketing Managers

  • Public Relations Officers

  • Creative Directors and Content Strategy Leaders

  • Executives overseeing outsourced advertising and media agencies

Outlines

Day 1: Strategic Foundations of Campaign Planning

  • The Role of Media and Advertising in the Marketing Mix

  • Consumer-Centric Campaign Strategy: Insights and Positioning

  • Setting SMART Campaign Goals (Awareness, Lead Gen, Engagement)

  • Understanding Paid, Owned, and Earned Media

  • Case Study: Brand Campaign Analysis

Day 2: Audience Targeting and Message Crafting

  • Market Segmentation, Personas, and Targeting Tactics

  • Developing a Value Proposition and Campaign Messaging Framework

  • Copywriting, Visual Strategy, and Storytelling for Campaigns

  • Message Adaptation Across Media Channels

Day 3: Media Strategy and Channel Selection

  • Media Planning and Buying Basics

  • Choosing the Right Mix: TV, Radio, Digital, Print, OOH, Influencer

  • Media Calendar Creation and Budget Allocation

  • Programmatic Advertising and Real-Time Bidding (RTB)

Day 4: Campaign Execution and Agency Management

  • Collaborating with Media and Creative Agencies

  • Briefing Process and Project Management in Campaigns

  • Campaign Timeline, Workflow, and Deliverables Management

  • Regulatory Considerations and Brand Guidelines

  • Simulation: Client-Agency Campaign Pitching Session

Day 5: Monitoring, Optimization, and Reporting

  • Campaign KPIs and Performance Metrics

  • Media Analytics Tools (Google Ads, Meta Business Suite, Nielsen, etc.)

  • Conversion Tracking and Attribution Models

  • Post-Campaign Evaluation: Lessons Learned and Reporting Formats

  • Final Workshop: Design, Present, and Review a Full Campaign Plan

Sales & Marketing

Training Course: Media and Advertising Campaign Planning


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM236028

20 - 24 Oct 2025

Madrid (Spain) - Pestana CR7 Gran Vía

Hotel : Pestana CR7 Gran Vía

Cost: 5500 € Euro


  About Madrid

Madrid is a city that combines its enduring history with its cosmopolitan atmosphere to create a destination that favored amongst tourists from around the world. This is a city that is very much bursting at the seams with life and its vibrant atmosphere, cultural attractions and connection with history ensure travelers have everything they could possibly want from a European city break. At the end of a flight to Madrid, there are sites to see, picturesque streets to roam and, of course, excellent shopping opportunities to explore. Visitors can immerse themselves in Madrid's fantastic local culture, its peerless art scene and world acclaimed fine dining. In fact, there is very little that Madrid doesn't have to offer.


  Things to do and places to visit in Madrid

The only problem travelers will encounter during their visit to Madrid is knowing what to do first. Sampling the mouth-watering tapas, strolling through one of the many excellent museums or even simply soaking up the atmosphere are all excellent options. Spend a sunny day wandering through the splendid squares or marvel at the intricate architecture of the churches.With so many options, flights to Madrid are great for people of any age or inclination.

When visiting Madrid, be sure to:

  • See the superb collection of art is the Museo del Prado.
  • Stroll down the Gran Via.
  • Enjoy the atmosphere of the Plaza Mayor.
  • Wander through the stunning gardens of the Parque del Buen Retiro.
  • See the beautiful mansion of the Museo Lazaro Galdiano.
  • Find quirky fashions in the Fuencarral market.
  • Try some of the many different tapas dishes.
  • Visit the statues of Don Quixote and Sancho Panza in the Plaza de Espana.
  • See the breathtaking Basilica de San Francisco El Grande.
  • Wander the Casa de Campo park, which is five times the size of Central Park.
  • Shop in the luxury boutiques of the Golden Mile.
  • Look for bargains at the El Rasto flea market.
  • See Picasso's Guernica in the Reina Sofia museum.
  • Snack on churros with chocolate.
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