8 - 12 Dec 2025
London (UK)
Hotel : Landmark Office Space - Oxford Street
Cost : 5500 € Euro
In an era defined by rapid digital transformation and a hyper-connected audience, successful media and advertising campaign planning is not just about creativity—it's about strategy, precision, and impact. The “Media and Advertising Campaign Planning” training program, developed by Global Horizon Training Center, is designed to provide professionals in managerial roles with the essential knowledge and tools to plan, execute, and evaluate high-performance media campaigns across traditional and digital platforms.
This comprehensive course enables managers to align marketing strategies with business goals, segment target audiences effectively, craft compelling messages, select the right media mix, and measure ROI with confidence. As advertising budgets continue to shift toward digital and performance-driven models, there’s a growing demand for managers who can lead campaigns with both creativity and data-backed decisions.
By the end of this program, participants will be able to:
Understand the full lifecycle of media and advertising campaign planning.
Analyze market trends and consumer behavior to develop targeted campaigns.
Define campaign objectives, messaging, budgets, timelines, and KPIs.
Select and integrate media channels (TV, radio, print, digital, social media, OOH).
Build cross-platform campaign strategies and calendars.
Manage agency relationships and media buying processes effectively.
Monitor campaign performance and optimize based on analytics and insights.
Lead integrated advertising efforts across departments and stakeholders.
The course uses an interactive and hands-on approach, combining:
Expert-led Sessions – Theoretical and strategic guidance by media professionals.
Real-World Case Studies – Analysis of successful and failed campaigns.
Group Workshops & Simulations – Campaign development exercises and presentations.
Toolkits and Templates – Practical materials to implement campaigns post-course.
Role Playing – Client and agency dynamics in planning and pitching.
Interactive Media Planning Tools – Exposure to planning software and media calendars.
Organizations that invest in this training will gain:
Stronger strategic alignment between marketing, branding, and business goals.
Increased campaign ROI through data-driven planning and execution.
More consistent and coherent brand messaging across all platforms.
Enhanced internal collaboration between marketing, digital, and communications teams.
Higher levels of audience engagement and brand awareness.
Reduced waste in media spend through effective channel selection and targeting.
This program is tailored for:
Marketing and Brand Managers
Corporate Communications Managers
Advertising and Media Planning Professionals
Campaign and Digital Marketing Managers
Public Relations Officers
Creative Directors and Content Strategy Leaders
Executives overseeing outsourced advertising and media agencies
Day 1: Strategic Foundations of Campaign Planning
The Role of Media and Advertising in the Marketing Mix
Consumer-Centric Campaign Strategy: Insights and Positioning
Setting SMART Campaign Goals (Awareness, Lead Gen, Engagement)
Understanding Paid, Owned, and Earned Media
Case Study: Brand Campaign Analysis
Day 2: Audience Targeting and Message Crafting
Market Segmentation, Personas, and Targeting Tactics
Developing a Value Proposition and Campaign Messaging Framework
Copywriting, Visual Strategy, and Storytelling for Campaigns
Message Adaptation Across Media Channels
Day 3: Media Strategy and Channel Selection
Media Planning and Buying Basics
Choosing the Right Mix: TV, Radio, Digital, Print, OOH, Influencer
Media Calendar Creation and Budget Allocation
Programmatic Advertising and Real-Time Bidding (RTB)
Day 4: Campaign Execution and Agency Management
Collaborating with Media and Creative Agencies
Briefing Process and Project Management in Campaigns
Campaign Timeline, Workflow, and Deliverables Management
Regulatory Considerations and Brand Guidelines
Simulation: Client-Agency Campaign Pitching Session
Day 5: Monitoring, Optimization, and Reporting
Campaign KPIs and Performance Metrics
Media Analytics Tools (Google Ads, Meta Business Suite, Nielsen, etc.)
Conversion Tracking and Attribution Models
Post-Campaign Evaluation: Lessons Learned and Reporting Formats
Final Workshop: Design, Present, and Review a Full Campaign Plan