Sales & Marketing

Training Course: Media and Advertising Campaign Planning


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM236028

9 - 13 Nov 2025

Cairo (Egypt)

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost : 3550 € Euro

Introduction

In an era defined by rapid digital transformation and a hyper-connected audience, successful media and advertising campaign planning is not just about creativity—it's about strategy, precision, and impact. The “Media and Advertising Campaign Planning” training program, developed by Global Horizon Training Center, is designed to provide professionals in managerial roles with the essential knowledge and tools to plan, execute, and evaluate high-performance media campaigns across traditional and digital platforms.

This comprehensive course enables managers to align marketing strategies with business goals, segment target audiences effectively, craft compelling messages, select the right media mix, and measure ROI with confidence. As advertising budgets continue to shift toward digital and performance-driven models, there’s a growing demand for managers who can lead campaigns with both creativity and data-backed decisions.

Objectives

By the end of this program, participants will be able to:

  • Understand the full lifecycle of media and advertising campaign planning.

  • Analyze market trends and consumer behavior to develop targeted campaigns.

  • Define campaign objectives, messaging, budgets, timelines, and KPIs.

  • Select and integrate media channels (TV, radio, print, digital, social media, OOH).

  • Build cross-platform campaign strategies and calendars.

  • Manage agency relationships and media buying processes effectively.

  • Monitor campaign performance and optimize based on analytics and insights.

  • Lead integrated advertising efforts across departments and stakeholders.

Course Methodology

The course uses an interactive and hands-on approach, combining:

  • Expert-led Sessions – Theoretical and strategic guidance by media professionals.

  • Real-World Case Studies – Analysis of successful and failed campaigns.

  • Group Workshops & Simulations – Campaign development exercises and presentations.

  • Toolkits and Templates – Practical materials to implement campaigns post-course.

  • Role Playing – Client and agency dynamics in planning and pitching.

  • Interactive Media Planning Tools – Exposure to planning software and media calendars.

Organizational Impact

Organizations that invest in this training will gain:

  • Stronger strategic alignment between marketing, branding, and business goals.

  • Increased campaign ROI through data-driven planning and execution.

  • More consistent and coherent brand messaging across all platforms.

  • Enhanced internal collaboration between marketing, digital, and communications teams.

  • Higher levels of audience engagement and brand awareness.

  • Reduced waste in media spend through effective channel selection and targeting.

Target Audience

This program is tailored for:

  • Marketing and Brand Managers

  • Corporate Communications Managers

  • Advertising and Media Planning Professionals

  • Campaign and Digital Marketing Managers

  • Public Relations Officers

  • Creative Directors and Content Strategy Leaders

  • Executives overseeing outsourced advertising and media agencies

Outlines

Day 1: Strategic Foundations of Campaign Planning

  • The Role of Media and Advertising in the Marketing Mix

  • Consumer-Centric Campaign Strategy: Insights and Positioning

  • Setting SMART Campaign Goals (Awareness, Lead Gen, Engagement)

  • Understanding Paid, Owned, and Earned Media

  • Case Study: Brand Campaign Analysis

Day 2: Audience Targeting and Message Crafting

  • Market Segmentation, Personas, and Targeting Tactics

  • Developing a Value Proposition and Campaign Messaging Framework

  • Copywriting, Visual Strategy, and Storytelling for Campaigns

  • Message Adaptation Across Media Channels

Day 3: Media Strategy and Channel Selection

  • Media Planning and Buying Basics

  • Choosing the Right Mix: TV, Radio, Digital, Print, OOH, Influencer

  • Media Calendar Creation and Budget Allocation

  • Programmatic Advertising and Real-Time Bidding (RTB)

Day 4: Campaign Execution and Agency Management

  • Collaborating with Media and Creative Agencies

  • Briefing Process and Project Management in Campaigns

  • Campaign Timeline, Workflow, and Deliverables Management

  • Regulatory Considerations and Brand Guidelines

  • Simulation: Client-Agency Campaign Pitching Session

Day 5: Monitoring, Optimization, and Reporting

  • Campaign KPIs and Performance Metrics

  • Media Analytics Tools (Google Ads, Meta Business Suite, Nielsen, etc.)

  • Conversion Tracking and Attribution Models

  • Post-Campaign Evaluation: Lessons Learned and Reporting Formats

  • Final Workshop: Design, Present, and Review a Full Campaign Plan

Sales & Marketing

Training Course: Media and Advertising Campaign Planning


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM236028

9 - 13 Nov 2025

Cairo (Egypt) - Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Hotel : Holiday Inn & Suites Cairo Maadi, an IHG Hotel

Cost: 3550 € Euro


  About Cairo

Cairo is a mesmerizing assortment of iconic monuments, bustling markets, and ancient sites encircled by a vast and sprawling metropolis. At its core lies a maze-like medieval quarter. A world away from the modern side of the city, it boasts a seductive blend of intricate mosques, jostling crowds, madrasas, and traditional hammams. No visit could be complete without visiting the awe-inspiring Giza Pyramids that preside over the city's horizon. Whether you come to delve into the city's ancient past, dive into colorful souqs, sip mint tea and contemplate thousands of years of history or explore the city's cosmopolitan side, you'll be left with memories to last a lifetime.


  Things to do and places to visit in Cairo

The multi-layered capital of Egypt offers its visitors lively markets, authentic restaurants, and a multitude of ancient sights and archeological findings. Gaze in wonder at the Pyramids, take an awe-inspiring look at Tutankhamen's burial mask, shop for handmade souvenirs in the bazaars or hop on a sunset cruise down the Nile and embrace the sensory overload that is Cairo.

Take a vacation in Cairo and you can:

  • Visit the Great Sphinx of Giza, one of Ancient Egypt's great mysteries.
  • Explore the ramparts of the Salah El-Din Citadel.
  • Join locals drinking coffee at Fishawi Café, one of Cairo's first cafes and most important meeting spots.
  • Marvel at the seemingly endless historical artifacts on display at the Egyptian Museum.
  • Learn about the Ummayad, Ottoman, and Ayyubbid dynasties and more at the Museum of Islamic Art.
  • Haggle for souvenirs and gifts at the Khan el-Khalili souk.
  • See one of the world's oldest universities at the Al-Azhar Mosque, one of the city's original mosques.
  • Take a tour of the showstopping Giza pyramids.
  • Savor local cuisine such as mezze in the old city.
  • Wander through the labyrinth-like streets of Coptic Cairo, the city's ancient quarter, and spot Roman relics.
 22 Portman Square, Marylebone, London W1H 7BG, UK
 3 Oudai street, Aldouki, Giza, Giza Governorate, Egypt
 0020233379764
 00201095004484
 00201102960555
 00201102960666
 19 Mayıs Mahallesi, 19 Mayis Street No 2 Sisli, 34360 Istanbul/Turkey
 00905357839460
 Australia Street, Raouche Beirut, Lebanon .، Beirut, Lebanon
 0096181746278
 811 Massachusetts Avenue, Boston, Massachusetts, 02118, USA
 6 Beirut Street - Fifth Circle Abdoun, P.O. Box 831370, 11183 Amman, Jordan
Copyright Global Horizon Training Center © 2019