Sales & Marketing

Training Course: Media and Advertising Campaign Planning


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SM236028

14 - 18 Dec 2025

Dubai (UAE)

Hotel : Residence Inn by Marriott Sheikh Zayed Road, Dubai

Cost : 4500 € Euro

Introduction

In an era defined by rapid digital transformation and a hyper-connected audience, successful media and advertising campaign planning is not just about creativity—it's about strategy, precision, and impact. The “Media and Advertising Campaign Planning” training program, developed by Global Horizon Training Center, is designed to provide professionals in managerial roles with the essential knowledge and tools to plan, execute, and evaluate high-performance media campaigns across traditional and digital platforms.

This comprehensive course enables managers to align marketing strategies with business goals, segment target audiences effectively, craft compelling messages, select the right media mix, and measure ROI with confidence. As advertising budgets continue to shift toward digital and performance-driven models, there’s a growing demand for managers who can lead campaigns with both creativity and data-backed decisions.

Objectives

By the end of this program, participants will be able to:

  • Understand the full lifecycle of media and advertising campaign planning.

  • Analyze market trends and consumer behavior to develop targeted campaigns.

  • Define campaign objectives, messaging, budgets, timelines, and KPIs.

  • Select and integrate media channels (TV, radio, print, digital, social media, OOH).

  • Build cross-platform campaign strategies and calendars.

  • Manage agency relationships and media buying processes effectively.

  • Monitor campaign performance and optimize based on analytics and insights.

  • Lead integrated advertising efforts across departments and stakeholders.

Course Methodology

The course uses an interactive and hands-on approach, combining:

  • Expert-led Sessions – Theoretical and strategic guidance by media professionals.

  • Real-World Case Studies – Analysis of successful and failed campaigns.

  • Group Workshops & Simulations – Campaign development exercises and presentations.

  • Toolkits and Templates – Practical materials to implement campaigns post-course.

  • Role Playing – Client and agency dynamics in planning and pitching.

  • Interactive Media Planning Tools – Exposure to planning software and media calendars.

Organizational Impact

Organizations that invest in this training will gain:

  • Stronger strategic alignment between marketing, branding, and business goals.

  • Increased campaign ROI through data-driven planning and execution.

  • More consistent and coherent brand messaging across all platforms.

  • Enhanced internal collaboration between marketing, digital, and communications teams.

  • Higher levels of audience engagement and brand awareness.

  • Reduced waste in media spend through effective channel selection and targeting.

Target Audience

This program is tailored for:

  • Marketing and Brand Managers

  • Corporate Communications Managers

  • Advertising and Media Planning Professionals

  • Campaign and Digital Marketing Managers

  • Public Relations Officers

  • Creative Directors and Content Strategy Leaders

  • Executives overseeing outsourced advertising and media agencies

Outlines

Day 1: Strategic Foundations of Campaign Planning

  • The Role of Media and Advertising in the Marketing Mix

  • Consumer-Centric Campaign Strategy: Insights and Positioning

  • Setting SMART Campaign Goals (Awareness, Lead Gen, Engagement)

  • Understanding Paid, Owned, and Earned Media

  • Case Study: Brand Campaign Analysis

Day 2: Audience Targeting and Message Crafting

  • Market Segmentation, Personas, and Targeting Tactics

  • Developing a Value Proposition and Campaign Messaging Framework

  • Copywriting, Visual Strategy, and Storytelling for Campaigns

  • Message Adaptation Across Media Channels

Day 3: Media Strategy and Channel Selection

  • Media Planning and Buying Basics

  • Choosing the Right Mix: TV, Radio, Digital, Print, OOH, Influencer

  • Media Calendar Creation and Budget Allocation

  • Programmatic Advertising and Real-Time Bidding (RTB)

Day 4: Campaign Execution and Agency Management

  • Collaborating with Media and Creative Agencies

  • Briefing Process and Project Management in Campaigns

  • Campaign Timeline, Workflow, and Deliverables Management

  • Regulatory Considerations and Brand Guidelines

  • Simulation: Client-Agency Campaign Pitching Session

Day 5: Monitoring, Optimization, and Reporting

  • Campaign KPIs and Performance Metrics

  • Media Analytics Tools (Google Ads, Meta Business Suite, Nielsen, etc.)

  • Conversion Tracking and Attribution Models

  • Post-Campaign Evaluation: Lessons Learned and Reporting Formats

  • Final Workshop: Design, Present, and Review a Full Campaign Plan

Sales & Marketing

Training Course: Media and Advertising Campaign Planning


Register Now
Quick Inquiry
Discount Group Download Brochure  

SM236028

14 - 18 Dec 2025

Dubai (UAE) - Residence Inn by Marriott Sheikh Zayed Road, Dubai

Hotel : Residence Inn by Marriott Sheikh Zayed Road, Dubai

Cost: 4500 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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