Management

Training Course: Mastering Public Relations and Event Management: Strategies for Directors


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MA235579

19 - 23 Jan 2025

Dubai (UAE)

Cost : 4150 € Euro

Introduction

This 5-day training program is designed to equip directors and senior executives with advanced strategies in public relations (PR) and event management. The course focuses on developing leadership skills in managing PR campaigns, enhancing brand reputation, and executing high-impact events that align with organizational goals. Participants will learn to integrate PR strategies with business objectives and manage events that drive engagement, awareness, and growth.

 

Target Audience

  • Directors and senior executives

  • PR and communication leaders

  • Corporate affairs and brand management professionals

  • Event management directors

  • Leaders responsible for external communications and stakeholder engagement

 

Objectives

  • Master advanced public relations strategies to enhance brand reputation.

  • Learn to plan, organize, and manage high-impact corporate events.

  • Develop integrated PR and event management strategies aligned with business goals.

  • Enhance communication skills for media relations and stakeholder engagement.

  • Gain expertise in crisis communication and managing public perception.

  • Understand the role of leadership in directing successful PR campaigns and events.

 

Training Program Outline

 

Day 1: Strategic Public Relations for Directors

  • Understanding the strategic role of PR in business development and growth.

  • Aligning PR strategies with corporate objectives and brand positioning.

  • Developing PR campaigns that resonate with target audiences and media.

  • Building and maintaining positive relationships with media outlets and journalists.

  • Case studies: Successful PR strategies implemented by leading organizations.

Day 2: Advanced Media Relations and Crisis Communication

  • Best practices for managing media relationships at the executive level.

  • Developing key messages and media statements for public engagement.

  • Techniques for handling interviews, press conferences, and public appearances.

  • Crisis communication strategies: Managing negative publicity and maintaining reputation.

  • Role-playing: Simulating a crisis communication scenario for directors.

Day 3: Event Management: Planning and Execution

  • Key elements of successful event management for directors.

  • Designing events that align with organizational goals and stakeholder expectations.

  • Budgeting, resource allocation, and logistical planning for large-scale events.

  • Coordinating with cross-functional teams and external vendors to ensure event success.

  • Workshop: Developing an event management plan for a corporate event.

Day 4: Stakeholder Engagement and Relationship Building

  • Identifying and managing relationships with key stakeholders.

  • Building long-term relationships that enhance brand credibility and loyalty.

  • Effective communication strategies for engaging internal and external stakeholders.

  • The role of events in fostering stakeholder engagement and networking.

  • Group activity: Crafting a stakeholder engagement plan through PR and events.

Day 5: Innovations in PR and Event Management: The Future

  • Exploring new trends in digital PR and event management technologies.

  • Leveraging social media and online platforms for greater reach and engagement.

  • Integrating sustainability and corporate social responsibility (CSR) into PR and events.

  • Preparing for future challenges: Crisis management, technological disruptions, and more.

  • Final exercise: Creating a strategic PR and event management plan for your organization.

Management

Training Course: Mastering Public Relations and Event Management: Strategies for Directors


Register Now
Quick Inquiry
Discount Group Download Brochure (5)

MA235579

19 - 23 Jan 2025

Dubai (UAE) -

Cost: 4150 € Euro


  About Dubai

Dubai, located on the Persian Gulf, is one of the seven United Arab Emirates and one of the most popular tourist destinations in the world. The discovery of oil in the region has made Dubai extremely wealthy, allowing it to build the glittering skyscrapers that it is now famous for. That wealth is strongly in evidence in Dubai and visitors will see luxurious buildings and supercars aplenty. Perfect beaches and endless shopping opportunities are to key to Dubai's attractions. Flights to Dubai open up the city's cultural attractions to tourists, with beautiful mosques, museums and art galleries scattered throughout this ultra-modern metropolis.


  Things to do and places to visit in Dubai

Dubai's wealth has made it famous for building ever taller buildings and creating artificial islands off its shores. The city's hotels are luxurious and shoppers will love its extensive shopping malls which showcase all the world's top brands. Dubai's attractions don't end there. Dubai also caters to adventure lovers, who can jump in a 4x4 or on a board to speed over dunes outside the city. Local culture mustn't be forgotten either, and visitors have wonderful mosques to visit and old districts to explore. All that combined means that a flight to Dubai is sure to lead to an unforgettable holiday.

When visiting Dubai, be sure to:

  • Go to the observation deck of the Burj Khalifa, the tallest building in the world.
  • Admire the intricately beautiful Grand Mosque, which has the tallest minaret in the city.
  • Understand the local history and culture with a visit to the Dubai Museum.
  • Discover objects from the 6th century at Jumeirah Archaeological Site.
  • Go skiing – That's not a joke, the Mall of the Emirates houses a snowdome.
  • Go shopping at the Mall of the Emirates or the Dubai Mall.
  • Explore the desert surrounding the city – either by 4x4 or atop a camel.
  • Eat fantastic seafood at Dubai Marina.
  • Cool off at the Wild Wadi Waterpark.
  • Marvel at gorgeous Arabic calligraphy at Jumeirah Mosque, the biggest in the city.
  • Take a yacht tour around the artificial islands of Palm Jumeirah.
  • Haggle for souvenirs in one of the city's souks.
  • Wander around the traditional building in Bastakiya District.
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