Program Overview

In this program you will learn about...
In this program the participant will gain practical knowledge to understand

• Organizational Image
• Impact of Image in the Business Environment
• Analyzing effectiveness of a current identity
• How to determine what changes in Image should be Prioritized
• Implementing Image Change
• Evaluating effectiveness of the Image Change.

Program Content

In this program you will learn about the Corporate Identity…

• Practical Issues
• Industry Standard Terminology
• Industry Methodologies, Standards Best Practices
• Business Mapping of Operations
• Flow Charts
• Quality Assurance TQM Issues
• What Investors Customers Really Think About Your Organization's Image?
• The elements of your corporate identity
• How to manage your Identity?
• The key tasks for the Analysis team
• How to interview outsiders and employees?
• How to check how people see your company?
• How to Analyze communication materials?
• How to develop and implement an Identity Program to correct problems and improve management controls?
• If you already have an Identity Program, How to assess its effectiveness?
• Planning Issues
• Tools and Technology Issues
• Information Technology Issues
• Management Information Needs and Related Systems
• Implementing Improvements